How do I track 15 months of Amazon PPC history?
Amazon's advertising console shows the last 60 to 90 days of most reports. For 15 months of PPC history, you need either raw SP-API pulls stored as they were generated, or a tool that connected early and archived the data. Nova retains 15 months of product-level PPC spend for connected accounts.
Jul 26, 2026 · 3 min read
Why 15 months matters
Year-over-year seasonality analysis needs at least 13 months. Q4 planning needs the prior Q4 in full. Investor due diligence needs a full year. 90-day console history does none of this.
How to build the archive
Option A: connect the SP-API Advertising API early and store reports as they generate. Option B: use a tool that already does this. Backfilling after the fact is impossible for report types Amazon does not backfill.
Nova's approach
Once connected, Nova stores every product-level ad spend pull and shows 15 months of PPC history at the SKU level. New connections start with whatever Amazon backfills, then build forward month over month.
Frequently asked questions
Can I get 15 months out of the Amazon Ads console?
No. Most reports cap at 60 to 90 days in the console.
What if I never connected a tool?
You can only recover what Amazon still exposes via SP-API, which is limited. Future history is preserved once the connection starts.
Is 15 months enough for investor due diligence?
Yes for most acquirers. Some ask for 24 months; Nova supports that for orders and settlements.
Does 15 months cover PPC at campaign level or product level?
Nova stores product-level ad spend (per SKU), which is what P&L needs. Campaign-level analytics stays in Amazon Ads console.
See this in Nova
Nova surfaces this metric per SKU so you can act before your next monthly close catches it.
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