How do I track 15 months of Amazon PPC history?
Amazon's advertising console shows the last 60 to 90 days of most reports. For 15 months of PPC history, you need either raw SP-API pulls stored as they were generated, or a tool that connected early and archived the data. Nova retains 15 months of product-level PPC spend for connected accounts.
Why 15 months matters
Year-over-year seasonality analysis needs at least 13 months. Q4 planning needs the prior Q4 in full. Investor due diligence needs a full year. 90-day console history does none of this.
How to build the archive
Option A: connect the SP-API Advertising API early and store reports as they generate. Option B: use a tool that already does this. Backfilling after the fact is impossible for report types Amazon does not backfill.
Nova's approach
Once connected, Nova stores every product-level ad spend pull and shows 15 months of PPC history at the SKU level. New connections start with whatever Amazon backfills, then build forward month over month.
Frequently asked questions
Can I get 15 months out of the Amazon Ads console?
No. Most reports cap at 60 to 90 days in the console.
What if I never connected a tool?
You can only recover what Amazon still exposes via SP-API, which is limited. Future history is preserved once the connection starts.
Is 15 months enough for investor due diligence?
Yes for most acquirers. Some ask for 24 months; Nova supports that for orders and settlements.
Does 15 months cover PPC at campaign level or product level?
Nova stores product-level ad spend (per SKU), which is what P&L needs. Campaign-level analytics stays in Amazon Ads console.
See this in Nova
Nova surfaces this metric per SKU in near real time so you can act before your next monthly close catches it.
Try Nova free for 14 daysRelated questions
How do I export my full Amazon transaction history?
For 24+ months of transaction history, use the SP-API Reports endpoint or a connected tool that pulls historically. Seller Central console limits reports to 60 to 90 days depending on the report type. Nova connects via SP-API and can backfill up to 15 months of PPC history and 24 months of order and settlement data.
How do I track profit at the SKU level on Amazon?
SKU-level profit requires matching every revenue and cost line to the SKU that generated it. That means pulling settlement reports, product-level ad spend, refunds, storage allocation, and COGS, then attributing each. Doing this manually in Excel takes 4 to 8 hours per month per account; automated tools reduce it to a dashboard view.
How do I audit wasted Amazon ad spend?
A 30-minute weekly audit catches most wasted PPC spend. Pull the search term report for 14 days, negative-out any term with 10+ clicks and zero orders, cut bids on keywords with ACoS 2x above target, and pause any SKU whose product-level ad spend exceeds its net profit for the period.
Business Reports vs Brand Analytics: what is the difference?
Business Reports (in Seller Central) show your own sales, sessions, conversion, and units per ASIN. Brand Analytics (Brand Registry required) shows aggregate marketplace data: search terms shoppers use, market basket, repeat purchase behaviour, and competitor benchmarks in your category. Use both; they answer different questions.
How do I lower TACoS on Amazon?
Lower TACoS by growing organic sales faster than ad spend. The three levers that move it most are: cut wasted ad spend on non-converting search terms, raise listing conversion rate so ads earn more per click, and build organic rank on branded and long-tail keywords so you buy less of your own traffic.