What is the Amazon Low-Price FBA program?
Low-Price FBA is a discounted fulfillment fee tier for standard-size items priced at or under about $10. Enrolled SKUs pay roughly $0.77 less per unit than the standard FBA fee. It is designed to keep low-price items profitable without pushing sellers off the platform.
Jul 26, 2026 · 3 min read
Who benefits
Sellers whose average selling price sits below $10 benefit the most: accessories, replacement parts, single-use grocery, small beauty. Every $0.77 saved per unit on a $6 SKU is more than a full point of margin.
Watch-outs
You do not opt in. Amazon auto-enrolls eligible ASINs each time price crosses the threshold. If you raise price for a promo above the cap, the SKU jumps back to the standard fee that day.
How Nova shows this
Nova reads the actual fee charged from settlement, so if Amazon flips a SKU out of Low-Price FBA mid-week you see the fee jump on that SKU's per-unit P&L instead of guessing at the fee table.
Frequently asked questions
What is the price cap for Low-Price FBA?
Around $10 in the US, with equivalent thresholds in other marketplaces. Amazon has updated the exact cap several times, so verify in current help docs.
Does Low-Price FBA apply to large standard items?
No. It is a small-standard-only program in practice.
Can I lose eligibility if I run a coupon?
The effective price after coupon can bring you back under the threshold and requalify. It works the other way too if you raise price.
See this in Nova
Nova surfaces this metric per SKU so you can act before your next monthly close catches it.
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