Should I split Amazon inventory across multiple 3PLs?
For most sellers, one AWD or 3PL upstream of FBA is enough. Multi-3PL adds complexity and freight cost that rarely pays back unless you have coast-to-coast direct-ship volume outside FBA, or a specific compliance need like a bonded warehouse for imports.
When one warehouse is enough
Under $5M annual Amazon revenue, one AWD or 3PL near your primary port and FBA cluster is almost always the right answer. Simple, cheap, easy to reconcile.
When to add a second location
Meaningful off-Amazon D2C volume that needs coastal split. Cross-border overflow (US and CA). Bonded warehouse for import duty deferral. Redundancy on hero SKUs.
Frequently asked questions
Does AWD count as a warehouse?
Yes. AWD is Amazon-run upstream storage that transfers into FBA when you request replenishment.
Is a bonded warehouse worth it?
For high-duty categories with slow sell-through, yes. Duty deferral is real cash flow.
Can I use Walmart WFS as a second warehouse?
For Walmart orders only. It cannot fulfill Amazon orders.
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AWD vs FBA: when should I use each?
AWD (Amazon Warehousing & Distribution) is upstream bulk storage that transfers to FBA on demand. Use FBA for the 4 to 8 weeks of forward cover you actually need. Use AWD for the bulk pallet buffer behind it. AWD storage is meaningfully cheaper per cubic foot than FBA.
What are Amazon FBA inbound placement fees?
Inbound placement fees are charged when you send inventory to fewer FBA fulfillment centers than Amazon prefers. Sending to more locations is free or cheaper, sending to one location costs more per unit. Amazon uses the fee to push sellers toward distributed inbound.
What is the reorder point formula for Amazon FBA?
Reorder point = (average daily sales x lead time in days) + safety stock. Lead time includes production plus transit plus FBA check-in. Safety stock covers demand and lead-time variability. If any of those numbers is wrong, you either stock out or bury cash in overstock.
How do I get around Amazon FBA restock limits?
Restock limits are set at the account level based on your inventory performance and sales velocity. The three levers that actually raise them: sell through existing stock, improve IPI score, and use AWD or Multi-Channel Fulfillment to prove downstream velocity. Requesting exceptions via case is rarely productive.
How do I plan Amazon FBA inventory for Q4?
Place your Q4 hero SKU POs by early July, second wave by late August, and a small third wave for post-Cyber Monday replenishment by mid-October. Amazon FC intake slows in November and early December, so units that miss check-in windows sit outside FBA during the peak.