What is a good CTR on Amazon ads?
A good click-through rate on Amazon Sponsored Products sits between 0.4% and 0.8% for most categories. Above 1% is strong, usually driven by a competitive price, a standout main image, and 500+ reviews. Under 0.3% signals a listing issue: weak main image, high price versus the SERP, or off-target keywords.
CTR benchmarks by placement
Sponsored Products in search top-of-page average 0.5% to 0.8%. Rest-of-search placements run 0.2% to 0.4%. Product page placements average 0.1% to 0.3% because shoppers are mid-comparison rather than mid-search.
What drives CTR up or down
The main image does 70% of the work. Price versus the top three SERP results is second. Review count and star rating come third. Keyword relevance is fourth: an ad on a loosely relevant keyword will always underperform even with a perfect listing.
What to do when CTR is low
Split-test the main image first. Then reprice within 5% of the SERP median. Then prune keywords that pull impressions without clicks. Bidding more on a low-CTR keyword rarely fixes the problem; it just costs more per impression.
Frequently asked questions
Is 1% CTR good on Amazon?
Yes. 1%+ CTR is above the norm for most categories and usually reflects a strong main image plus competitive pricing.
Does low CTR hurt my ad rank?
Yes. Amazon factors CTR into ad relevance, so a low-CTR keyword pays more per click over time and shows less often.
How many impressions before CTR is reliable?
At least 1,000 impressions per keyword. Below that, the sample is too small to act on.
Can Nova track CTR at SKU level?
Nova focuses on product-level ad spend and profit. For creative-level CTR, use the Amazon Ads console alongside Nova's SKU P&L.
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Nova surfaces this metric per SKU in near real time so you can act before your next monthly close catches it.
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What is a good conversion rate on Amazon?
A good Amazon conversion rate sits between 10% and 15% for a well-optimised listing with 100+ reviews. Categories vary: supplements and pet supplies convert at 15%+, apparel at 5% to 10%, electronics at 8% to 12%. Under 5% almost always signals a listing problem (price, images, or reviews), not a traffic problem.
What is a good ACoS for Amazon PPC?
A good ACoS on Amazon depends on your target margin. Break-even ACoS equals your pre-ad contribution margin (usually 25% to 40%). Profitable ACoS sits 5 to 10 points below that: most private-label brands aim for 15% to 25%. Launch campaigns often run at 40% or higher for the first 30 days on purpose.
How do I audit wasted Amazon ad spend?
A 30-minute weekly audit catches most wasted PPC spend. Pull the search term report for 14 days, negative-out any term with 10+ clicks and zero orders, cut bids on keywords with ACoS 2x above target, and pause any SKU whose product-level ad spend exceeds its net profit for the period.
Which Amazon image requirements actually move conversion?
Amazon requires 1000+ pixel main images on pure white backgrounds, but the versions that convert best are 2000+ pixels (for zoom), show the product filling 85% of the frame, and include 6 to 7 supporting images: three lifestyle, two feature callouts, one infographic, and one size or scale reference.
Sponsored Brands vs Sponsored Products: which should I run first?
Sponsored Products first, every time. SP drives direct sales on ready-to-buy queries and gives the fastest read on unit economics. Sponsored Brands adds top-of-funnel brand exposure and store traffic but usually shows a longer payback and needs SP data first to know which keywords deserve the SB budget.