Advertising
Amazon launches free AI prompts for Sponsored Products and Sponsored Brands. Auto-enrolled campaigns get conversational, interactive ad variations that act as 24/7 product experts.
Dec 17, 2025 · 4 min read · 865 words
Updated December 17, 2025
All information verified from official Amazon sources and trusted industry analysts as of publication date.
At Amazon unBoxed 2025, Amazon announced AI Prompts for Sponsored Products and Sponsored Brands. This free beta feature, auto-enrolled for all active campaigns, adds conversational AI interactions directly to your ads. When shoppers engage with your ads, they can now ask product-specific questions and receive AI-generated responses based on your listing content. From our vantage point running multi-account reporting, this kind of shift surfaces in catalog-level breakdowns first.
AI Prompts essentially turn your ads into 24/7 product experts. Instead of static ad creatives, shoppers see interactive prompts like "Ask about sizing" or "Compare features" that they can tap to get instant answers. Early beta data shows 8-12% higher engagement rates compared to traditional ad formats. This directly impacts how sellers should manage their PPC campaigns and product listings.
| Component | What It Does | Seller Action |
|---|---|---|
| Auto-Enrollment | All active SP/SB campaigns automatically enrolled. No setup required. | Opt-out available in Ads Console if needed |
| Conversational Prompts | AI generates contextual questions based on product category (sizing, materials, compatibility, etc.) | Ensure listing details are complete and accurate |
| Response Generation | AI pulls from bullet points, A+ Content, reviews, and Q&A to answer shopper questions | Optimize A+ Content with detailed specifications |
| Performance Reporting | New "AI Prompts" tab in Ads Console shows engagement, questions asked, and conversion attribution | Monitor weekly to identify listing gaps |
Note: AI Prompts is free during beta. Amazon has not announced pricing for post-beta period. Performance is tracked separately from standard ad metrics.
AI Prompts fundamentally changes the ad experience from passive viewing to active engagement. Shoppers who interact with prompts show 2.3x higher purchase intent compared to those who just scroll past ads. The feature works particularly well for products where shoppers typically have pre-purchase questions.
📱 Electronics & Accessories
Compatibility questions drive 15% higher conversion. Shoppers ask "Does this work with iPhone 15?" and get instant answers.
👕 Apparel & Fashion
Sizing and fit prompts reduce returns by addressing concerns pre-purchase. "True to size" conversations convert well.
🏠 Home & Kitchen
Dimension and capacity questions answered instantly. Works especially well for furniture and appliances.
💊 Health & Personal Care
Ingredient and usage prompts build trust. Shoppers can verify product details before committing.
Key insight: the AI only performs as well as your listing content. Products with sparse bullet points or missing A+ Content see minimal benefit. Products with comprehensive details see the highest engagement lift.
AI Prompts adds a new layer to your ad performance. Nova tracks the business impact at the SKU level, helping you understand which products benefit most from conversational ads. Try Nova free for 14 days
→ P&L Dashboard: Compare campaign performance before/after AI Prompts rollout
→ Seller Cockpit: View PPC metrics at the product level to identify winners
→ P&L Dashboard: See how improved ad engagement affects bottom-line profit
→ Daily Analytics: Monitor conversion rate trends as AI Prompts engages shoppers
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