Meta Launches Facebook Affiliate Partnerships

Facebook Affiliate Partnerships is a new Meta program announced on March 24, 2026 at Shoptalk. It lets creators tag products from partner retailers (including Amazon, eBay, and Shopee) directly in Facebook posts, Reels, and stories. When followers tap the tag and buy, the creator earns a commission.

Amazon sellers benefit in three ways: (1) Creators drive new external traffic to your Amazon listings, (2) Sales from creator tags qualify for Amazon Brand Referral Bonus (up to 10% back on referral fees), and (3) No separate inventory or fulfillment is needed since purchases happen through normal Amazon checkout.

The key difference is where the sale happens. TikTok Shop requires sellers to fulfill orders through TikTok (separate inventory and fulfillment). Facebook Affiliate Partnerships drives traffic to your existing Amazon listing. The buyer checks out on Amazon with your existing FBA or FBM setup. No new logistics required.

No. Amazon is integrated as a platform partner. Your products are available for creators to tag through the Amazon catalog feed. To maximize value, enroll in Amazon Brand Referral Bonus through Amazon Attribution so you earn up to 10% back on referral fees from these external traffic sales.