Sellerboard tells you your profit. Nova lets you ask about it: P&L, ads, search share and stock, reconciled per SKU and ready for Claude, ChatGPT and Gemini.
Loved by Amazon sellers worldwide
Verified 5-star reviews on Trustpilot and Reddit.
Fantastic data share for Amazon agencies
“Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.”
The P&L view captures everything Amazon-related
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
Exactly the kind of tool e-commerce needed
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
A great team to work with
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
Just go for it. You won't regret it
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
Nova is great
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
Replaced hours of reporting with one dashboard
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
Top notch customer support
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
A dependable solution for Amazon sellers
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
INA robust instrument with competitive pricing
“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
ESHighly recommended
“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
USNova has made tracking our Amazon profit easier
“Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.”
Mark Fleming
PTSophisticated tools, transparent data, and responsive support
“We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.”
Daniel Richman
Example
Which search terms am I losing share on this month?
| Query | Purchase share | vs last month |
|---|---|---|
| facial steamer professional | 0.4% | -0.6 pts |
| face steamer | 1.4% | -0.3 pts |
| face steamer for facial | 2.1% | +0.4 pts |
Example
Which campaigns spend above break-even ACOS?
| Campaign | ACOS | Break-even |
|---|---|---|
| Vitamin B12 | 172% | 54.0% |
| Greens powders | 158% | 62.3% |
| Protein powders | 110% | 59.1% |
What it can read
What it can write back
Coming soonComing soon: adjust bids and manage campaigns from your AI assistant.
Or start from the prompt library.
Impression, click and purchase share for each query, your CTR and conversion against the market, and a label for each one: core market, contested, untapped or competitor brand.
The same queries with your campaigns, ad spend, ad orders and ACOS, so an untapped query with no campaign stands out before a competitor takes it.
Every campaign next to its break-even ACOS and the profit it leaves after Amazon fees and cost of goods.
Profit to the cent works the same way: see the Amazon profit and loss dashboard and PPC analytics.
Keep Sellerboard running while you compare.
Sign in with Seller Central and Amazon Ads. Read-only, a few minutes per account.
Export your costs from Sellerboard to a spreadsheet and import them, or hand the file to your AI assistant to fill and preview.
Nova loads your history while Sellerboard keeps running. Check both against the same settlement.
14-day free trial, no card required · From $29/mo · Up to 23 months of history on paid plans
Sellerboard facts from sellerboard.com, checked 14 September 2026.
| Sellerboard | Nova | |
|---|---|---|
| Amazon data in AI assistants | Not documented publicly | Claude, ChatGPT, Gemini, with previewed writes |
| Search Query Performance | Not documented publicly | Share, CTR and conversion per query |
| Search share next to ad spend | Not documented publicly | Same row, per query |
| Profit per ad campaign | PPC dashboard and optimisation | Break-even ACOS and profit after ads |
| Cost of goods | FIFO, batch, period and constant | Period or FIFO, with freight and duties |
| Reimbursements | Finds FBA errors to claim | Shown as P&L lines, no claim filing |
| Review request emails | Included, volume by plan | Not offered |
| Team access | 1 to 4 users by plan | Workspaces with page-level access |
| Free trial | One month, no card | 14 days, no card |
| Entry price | From $19/month | From $29/mo |
Sources: sellerboard.com pricing and features
What changes when you move from Sellerboard to Nova.
They talk about Nova
Connect your account, keep Sellerboard running, and compare. 14-day free trial, no card required.
