Sellerboard alternative built for sellers who want more
Nova is the modern Amazon analytics platform. Near real time data, accuracy to the cent, workspaces for your whole team and new features every week.
Where Sellerboard stops, Nova starts
The four gaps sellers hit once their operation outgrows a basic monthly P&L. Data depth, customization, velocity, and team scale.
A daily P&L isn't enough anymore
Operators making decisions every hour across PPC, inventory and ads need hourly freshness and depth a single-source P&L can't deliver.
Amazon's segmentation doesn't match your workflow
We fixed that. Tag your products and fully customize your Nova workspace to your business operations.
Same product, year after year
New Amazon fees, new ad surfaces, new operating models keep arriving. The tool does not keep up.
Built for solo sellers, not teams
Single-account focus, no real workspace for teammates, agency staff or clients. Multi-store sellers and agencies outgrow it on day one.
The modern Amazon analytics platform
One platform for every Amazon analytics need. Built for data-driven sellers and enterprise operators.
Hourly refresh, 99.8% Settlement-matched accuracy across 21 marketplaces and 40+ fee types.
ExploreSlice the P&L the way your business actually runs, not how Amazon files it.
Explore
Log every price, listing and ad move. Nova measures the lift automatically.
Explore
P&L, PPC, orders, returns and inventory in one canonical data model.
Explore
One workspace, 330+ Seller Central accounts, role-based access for teams and clients.
ExploreInvite teammates, agency staff and clients into the workspaces they need.
Scheduled exports to Google Sheets, Excel, BigQuery, Snowflake and your BI stack.
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Nova is built for two kinds of operators
We built Nova for these two operator profiles, and most of the customers who switched to us in 2026 fall in one of them.
Data-driven sellers
Sellers who run their P&L every day, not every month
Hourly refresh, Custom Breakdowns and 200+ canonical metrics. The depth to run your own analysis.
Enterprise operators
Agencies, aggregators and multi-store sellers
Workspaces, role-based access and consolidation across up to 330+ Seller Central accounts. One platform for the whole team.
Run Nova next to Sellerboard for 14 days
Connect your Amazon accounts, import your COGS, and compare both tools side by side. No credit card. Cancel any time.
Start Free TrialWhat is Sellerboard?
Sellerboard is an Amazon seller analytics tool focused on profit tracking and daily P&L reporting. It pulls orders, fees and advertising spend from Seller Central and Amazon Ads, reconciles them against a COGS file you upload, and surfaces a daily profit number plus alerts for returns, reimbursements and PPC anomalies. Sellerboard pricing starts around $19 per month and the product is built around a single Seller Central account.
It is a solid entry-level profit tracker. Sellers usually start looking for a Sellerboard alternative when they need hourly data instead of a daily refresh, Custom Breakdowns that match how their business is actually run, A/B-style event tracking for pricing and listing moves, multi-account consolidation for a portfolio of brands, or warehouse exports into BigQuery and Snowflake. The rest of this page covers exactly those gaps and how Nova closes them.
Sellerboard vs Nova at a glance
Honest comparison. Parity where it exists, gaps where they exist. Decide based on the rows that matter for your operation.
| Capability | Nova | Sellerboard |
|---|---|---|
| Data freshness | Hourly refresh, near real time | Daily refresh, delayed |
| Profit accuracy | 99.8% (Settlement-matched) | Strong, comparable |
| Data reliability | Managed ingestion, zero-loss reconciliation | Mismatches and platform outages reported |
| Custom breakdowns / Build Your Own Views | Yes, no engineering needed | Fixed views |
| A/B test and event tracking | Built-in Event Tracker on every plan | Not available |
| Workspace and team collaboration | Workspaces, role-based access, shared saved views | Single-user focused |
| Multi-account consolidation | Up to 330+ accounts unified | Single-account focused |
| Warehouse and BI exports (Sheets, Excel, BigQuery, Snowflake) | Automated scheduled exports | Not available |
| Product update cadence | Weekly releases, public roadmap | Limited changes year over year |
| Fee coverage | 40+ Amazon fee types | Comprehensive |
| Marketplace coverage | 21 marketplaces | Broad marketplace support |
| Customer support | Responsive support + dedicated CSM on Custom | Reported as slow or hard to reach |
Migrate from Sellerboard in under an hour
Run both tools in parallel during the trial. Nothing to uninstall, nothing to break.
Connect Amazon
OAuth into Seller Central and Advertising. 5 minutes per account. Read-only token, nothing changes on Amazon's side.
Import COGS
Export your COGS from Sellerboard as a CSV and upload to Nova in one batch. Historical data backfills 24 months automatically.
Compare 14 days
Run Nova and Sellerboard side by side for two weeks. Compare P&L numbers, breakdowns, and support response times before you decide.
They talk about Nova
Who typically switches from Sellerboard to Nova
Not every seller needs to switch. These are the operating profiles where Nova pays for itself fast.
Multi-brand sellers
Brand managers running a portfolio
- Custom Breakdowns by brand, category or lifecycle
- Per-brand P&L roll-ups
- Direct line to the product team
Multi-account operators
Agencies and aggregators
- Up to 330+ Seller Central accounts unified
- Per-client P&L views and exports
- Role-based access and governance
Operations-heavy sellers
Established FBA + FBM brands
- Reliable reconciliation against settlements
- Responsive support when things go sideways
- Weekly product updates
Why Sellers Choose Nova for Switching from Sellerboard
"Sellerboard was fine when we had one account. With four brands across two regions, we needed Custom Breakdowns and a real CSM. The switch paid back in the first month."
Multi-brand Operator
4 brands, EU + US
"What sold us was the weekly release notes. After two years of the same dashboard, seeing the product actually move was the unlock."
FBA Brand Owner
12 ASINs, $220K/month
Simple, transparent pricing
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
- Profit & loss analytics
- PPC Analytics
- Custom breakdowns
- Buy Box %
- BSR Tracker
- Returns Analytics
- Consolidated Data Exports
- Priority support
Unlimited accounts. Dedicated support.
- Unlimited orders
- Unlimited accounts
- Unlimited team seats
- Advanced User Management System
- Client-first view
- Dedicated account manager
- Custom data exports
- SLA guarantees
Sellerboard Alternative: Frequently Asked Questions
The honest answers to the questions sellers ask before switching.
Learn More About Switching
Explore in-depth guides to get the most from this feature
How to Switch Amazon Analytics Tools Without Losing Data
Step-by-step migration playbook covering OAuth, COGS imports, parallel runs and historical backfill.
Best Amazon Analytics Tools 2026
Twelve Amazon P&L trackers compared side by side, with strengths, gaps and best-fit profiles.
Amazon Multi-Marketplace Analytics
Why multi-account, multi-marketplace consolidation matters once you outgrow a basic monthly P&L.
Related solutions
Explore other tools that complement your Amazon selling strategy
Amazon Profit Tracker
Track profit trends over time across your entire portfolio
Amazon Seller Dashboard
Centralized dashboard for all your Amazon seller metrics
Amazon Marketplace Analytics
Compare performance across US, EU, and all Amazon marketplaces
Amazon COGS Tracker
Monitor cost of goods sold and gross margins per product
Outgrown Sellerboard? See what comes next.
Start a free 14-day trial. Run Nova next to your current tool. Switch only if the numbers, the support, and the velocity earn it.