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Nova is the modern Amazon analytics platform. Near real time data, accuracy to the cent, workspaces for your whole team and new features every week.
The four gaps sellers hit once their operation outgrows a basic monthly P&L. Data depth, customization, velocity, and team scale.
Operators making decisions every hour across PPC, inventory and ads need hourly freshness and depth a single-source P&L can't deliver.
We fixed that. Tag your products and fully customize your Nova workspace to your business operations.
New Amazon fees, new ad surfaces, new operating models keep arriving. The tool does not keep up.
Single-account focus, no real workspace for teammates, agency staff or clients. Multi-store sellers and agencies outgrow it on day one.
One platform for every Amazon analytics need. Built for data-driven sellers and enterprise operators.
Invite teammates, agency staff and clients into the workspaces they need.
We built Nova for these two operator profiles, and most of the customers who switched to us in 2026 fall in one of them.
Data-driven sellers
Hourly refresh, Custom Breakdowns and 200+ canonical metrics. The depth to run your own analysis.
Enterprise operators
Workspaces, role-based access and consolidation across up to 330+ Seller Central accounts. One platform for the whole team.
Connect your Amazon accounts, import your COGS, and compare both tools side by side. No credit card. Cancel any time.
Start Free TrialSellerboard is an Amazon seller analytics tool focused on profit tracking and daily P&L reporting. It pulls orders, fees and advertising spend from Seller Central and Amazon Ads, reconciles them against a COGS file you upload, and surfaces a daily profit number plus alerts for returns, reimbursements and PPC anomalies. Sellerboard pricing starts around $19 per month and the product is built around a single Seller Central account.
It is a solid entry-level profit tracker. Sellers usually start looking for a Sellerboard alternative when they need hourly data instead of a daily refresh, Custom Breakdowns that match how their business is actually run, A/B-style event tracking for pricing and listing moves, multi-account consolidation for a portfolio of brands, or warehouse exports into BigQuery and Snowflake. The rest of this page covers exactly those gaps and how Nova closes them.
Honest comparison. Parity where it exists, gaps where they exist. Decide based on the rows that matter for your operation.
| Capability | Nova | Sellerboard |
|---|---|---|
| Data freshness | Hourly refresh, near real time | Daily refresh, delayed |
| Profit accuracy | 99.8% (Settlement-matched) | Strong, comparable |
| Data reliability | Managed ingestion, zero-loss reconciliation | Mismatches and platform outages reported |
| Custom breakdowns / Build Your Own Views | Yes, no engineering needed | Fixed views |
| A/B test and event tracking | Built-in Event Tracker on every plan | Not available |
| Workspace and team collaboration | Workspaces, role-based access, shared saved views | Single-user focused |
| Multi-account consolidation | Up to 330+ accounts unified | Single-account focused |
| Warehouse and BI exports (Sheets, Excel, BigQuery, Snowflake) | Automated scheduled exports | Not available |
| Product update cadence | Weekly releases, public roadmap | Limited changes year over year |
| Fee coverage | 40+ Amazon fee types | Comprehensive |
| Marketplace coverage | 21 marketplaces | Broad marketplace support |
| Customer support | Responsive support + dedicated CSM on Custom | Reported as slow or hard to reach |
Run both tools in parallel during the trial. Nothing to uninstall, nothing to break.
OAuth into Seller Central and Advertising. 5 minutes per account. Read-only token, nothing changes on Amazon's side.
Export your COGS from Sellerboard as a CSV and upload to Nova in one batch. Historical data backfills 24 months automatically.
Run Nova and Sellerboard side by side for two weeks. Compare P&L numbers, breakdowns, and support response times before you decide.
They talk about Nova
Not every seller needs to switch. These are the operating profiles where Nova pays for itself fast.
Multi-brand sellers
Multi-account operators
Operations-heavy sellers
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
Unlimited accounts. Dedicated support.
The honest answers to the questions sellers ask before switching.
Explore in-depth guides to get the most from this feature
Step-by-step migration playbook covering OAuth, COGS imports, parallel runs and historical backfill.
Twelve Amazon P&L trackers compared side by side, with strengths, gaps and best-fit profiles.
Why multi-account, multi-marketplace consolidation matters once you outgrow a basic monthly P&L.
Explore other tools that complement your Amazon selling strategy
Track profit trends over time across your entire portfolio
Centralized dashboard for all your Amazon seller metrics
Compare performance across US, EU, and all Amazon marketplaces
Monitor cost of goods sold and gross margins per product
Start a free 14-day trial. Run Nova next to your current tool. Switch only if the numbers, the support, and the velocity earn it.
