Contribution Margin 3 (CM3)
Essential Amazon seller metric for profitability
CM2 minus all Amazon fees (referral, FBA fulfillment, storage, and other variable costs). CM3 is the true bottom-line profit per product after all direct costs.
Data Source
Nova Analytics (automated calculation)
Update Frequency
Daily
Measurement Units
Currency
Available at: Account, ASIN, Parent ASIN, SKU
Contribution Margin 3 (CM3) is measured in Currency and reported through Nova Analytics (automated calculation). Data is typically updated daily.
Note:
CM3 = CM2 - Amazon Fees. This is the closest metric to net profit at the product level. Negative CM3 means the product loses money on every sale.
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Compare Contribution Margin 3 (CM3) with
Benchmarks in profitability
Related KPIs
Your price vs. average competitor price.
Direct cost to produce/acquire the product.
Fee for FBA pick, pack, and ship.
Revenue - COGS - Amazon Fees.
Rate of margin decline over time.
Ad Spend / Attributed Sales * 100.
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