External Traffic Conversion Rate
Essential Amazon seller metric for profitability
Purchases from external traffic / External traffic sessions * 100.
Data Source
Amazon Attribution Dashboard
Update Frequency
Daily
Measurement Units
Percent
Available at: Attribution Tag, Source, ASIN
External Traffic Conversion Rate is measured in Percent and reported through Amazon Attribution Dashboard. Data is typically updated daily.
Note:
Typically 2-8% depending on traffic quality and product.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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