External Traffic Conversion Rate
Essential Amazon seller metric for profitability
Purchases from external traffic / External traffic sessions * 100.
Data Source
Amazon Attribution Dashboard
Update Frequency
Daily
Measurement Units
Percent
Available at: Attribution Tag, Source, ASIN
External Traffic Conversion Rate is measured in Percent and reported through Amazon Attribution Dashboard. Data is typically updated daily.
Note:
Typically 2-8% depending on traffic quality and product.
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Compare External Traffic Conversion Rate with
Benchmarks in profitability
Related KPIs
Your price vs. average competitor price.
Direct cost to produce/acquire the product.
Fee for FBA pick, pack, and ship.
Revenue - COGS - Amazon Fees.
Rate of margin decline over time.
Ad Spend / Attributed Sales * 100.
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