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Profitability
Advertising ROI
Return on Ad Spend (ROAS)
Essential Amazon seller metric for profitability
What is Return on Ad Spend (ROAS)?
Attributed Sales / Ad Spend.
Data Source
Advertising Reports
Update Frequency
Daily
Measurement Units
Ratio
Available at: Account, Campaign, ASIN
Where to Find Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is measured in Ratio and reported through Advertising Reports. Data is typically updated daily.
Note:
1/ACoS; higher is better.
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Compare Return on Ad Spend (ROAS) with
Benchmarks in profitability
Related KPIs
Profitability
Competitive Price Index
Your price vs. average competitor price.
Profitability
Cost of Goods Sold (COGS)
Direct cost to produce/acquire the product.
Profitability
FBA Fulfillment Fee
Fee for FBA pick, pack, and ship.
Profitability
Contribution Profit
Revenue - COGS - Amazon Fees.
Profitability
Margin Erosion Rate
Rate of margin decline over time.
Profitability
Advertising Cost of Sales (ACoS)
Ad Spend / Attributed Sales * 100.
Interested in This Metric?
Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.