Viewable Impressions
Essential Amazon seller metric for profitability
Ad impressions meeting MRC viewability standards (MOAT certified).
Data Source
Amazon DSP Reports
Update Frequency
Daily
Measurement Units
Impressions
Available at: Campaign, Line Item
Viewable Impressions is measured in Impressions and reported through Amazon DSP Reports. Data is typically updated daily.
Note:
Display: 50% of pixels visible for 1 second; Video: 50% visible for 2 continuous seconds.
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Compare Viewable Impressions with
Benchmarks in profitability
Related KPIs
Your price vs. average competitor price.
Direct cost to produce/acquire the product.
Fee for FBA pick, pack, and ship.
Revenue - COGS - Amazon Fees.
Rate of margin decline over time.
Ad Spend / Attributed Sales * 100.
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