September 2026 updates
Published 5 Oct 202679 changes
Our biggest month so far. Vendor Central joins Seller Central, the PPC page becomes a full Ads page with Amazon DSP, and SQP Keywords puts your products next to the whole search market.
Highlights
- Connect Vendor Central. Connect from sign-up or from Settings, next to Seller Central. Sales, shipments, purchase orders, invoices, stock and advertising load automatically with history. Nova suggests your brand's other Vendor Central countries.
- A new Ads page. The PPC page becomes Ads: Structure, Targets, Search terms, Negatives, Placements and Products, plus a DSP view when you run DSP, with search, KPI cards and export like the Cockpit.
- Profit on every ads row. Margin before ads, Break-even ACoS, Profit after ads and Spend without sales, for each campaign, target or product.
- SQP Keywords page. Keyword by keyword, see how your products perform against the whole search market, with a verdict and a reason. It replaces SQP Benchmark.
- Up to five display currencies: a primary plus four others, managed in Settings.
Cockpit
See the feature- New
Business Review tab. Run your weekly business review inside Nova: each KPI over the last complete periods, side by side, with the change from the previous period. Group rows by marketplace, parent or child ASIN, or any drawer.
- Improved
Trends and Performance drivers move into the Cockpit. The former pages are now Cockpit tabs, and their old links open the right tab.
- Improved
Parent ASINs per marketplace. A parent ASIN is now one row per marketplace, with its flag and its name in the right language.
- Improved
Clear note when a metric is not available. When a metric cannot show at the chosen grouping, such as Sessions per SKU, Nova says so.
- Fixed
"Today" follows your marketplace day. The Today tile uses the calendar day of your reporting time zone and shows the zone next to the date, like Seller Central.
- Fixed
Search and grouping return every row. Table search, drawer groupings and "Load more" now reach every matching product, and totals and exports cover the full match.
- Fixed
Sessions stay visible with a tag filter and when you sort nested rows.
Profit & Loss
See the feature- New
Charged, reversals and corrections. Every Amazon fee that Amazon reverses or re-bills opens into these three lines, also in the export.
- New
COGS split into manufacturing, freight and duties, from the breakdown you enter on the COGS page.
- New
FBM fulfillment cost split into shipping, packing and picking.
- New
Returns recovered for FBM sellers. Set the share of refunded FBM units that go back to stock. Returns recovered now splits into FBA (from Amazon's returns report) and FBM (from your rate).
- New
Amazon DSP cost now appears in the P&L on the promoted products, under a line renamed "Advertising cost", and counts in TACoS and net profit.
- Improved
Simpler P&L Rules. The dialog is organized by P&L line, with fee exclusions as chips.
Ads and PPC
See the feature- New
A new Ads page. The PPC page becomes Ads: Structure, Targets, Search terms, Negatives, Placements and Products, plus a DSP view when you run DSP, with search, KPI cards and export like the Cockpit.
- New
Sponsored Brands, Sponsored Brands Video and Sponsored Display next to Sponsored Products, with an ad product filter and placements per ad product.
- New
Amazon DSP. A DSP view shows your campaigns by advertiser, order, line item and product, with 95 days of history.
- New
Profit on every ads row. Margin before ads, Break-even ACoS, Profit after ads and Spend without sales, for each campaign, target or product.
- New
Portfolios and placements. Group Sponsored Products by portfolio or by placement (top of search, product pages, rest of search), with current bids and the negatives list beside your numbers.
- Improved
Search, filters and sorting cover all your ads data, so totals always match the table.
- Improved
Search term data three times a day.
- Improved
Faster Ads page.
- Improved
Accurate keyword spend even when Amazon's report arrives late.
- Fixed
Sponsored Brands units no longer show 0 where Amazon does not publish units.
Inventory
See the feature- New
Self-fulfilled (FBM) stock. An "Include FBM" switch, a Fulfilment column and a self-fulfilled tile.
Listings Health
See the feature- New
Search by SKU, ASIN, vendor identifier or title.
- Improved
Clearer Amazon enforcement notices, better compliance and image checks, and parent ASINs flagged with their content.
SQP Keywords
See the feature- New
SQP Keywords page. Keyword by keyword, see how your products perform against the whole search market, with a verdict and a reason. It replaces SQP Benchmark.
- New
Ads next to search data. Ad spend, sales, impressions and campaigns per keyword, with a paid funnel next to the organic one.
- New
Like-for-like comparisons and seasonality. Compare each keyword to last week, last month or last year, and open 13 months of seasonality.
- New
Spellings behind a keyword. Open a keyword to see every search spelling Amazon reported, with its own volume.
- New
Relevance labels you can filter and group by.
- Improved
The page opens on the latest complete period.
Costs and taxes: COGS, FBM, VAT
See the feature- New
COGS in your purchase currency. Set a default purchase currency per region. Nova converts to your account currency.
- New
Preview before an import replaces your costs. COGS, FBM and VAT imports show what is added, changed or removed, with warnings on suspicious values.
- New
FBM costs by delivery country. Price shipping per parcel or per unit, plus packing and picking, with rate history and product overrides.
- New
Rebuilt VAT page. One tab per regime (EU, UK, Mexico). Region cards show who calculates the VAT, taxed, reverse-charged and buyer-import sales, and the tax treatment Amazon actually applies, measured from your orders.
- New
COGS as a percentage of the listed price.
- Improved
Safer bulk uploads. Uploads update only the rows in your file by default, columns are read by header, and Clear has its own button.
- Fixed
Imports match rows on the SKU.
- Fixed
More accurate VAT estimates, with delivery-country rates and no VAT on Mexico Remote Fulfillment sales.
Product segmentation
- New
Automatic Brand filter. Every organization gets a Brand drawer built from Amazon's brand of each product.
- New
Suggested drawers (Fulfillment Type, Hero Products, New Product Launches, Price Tier) work like manual ones on every page.
- Improved
Filter amounts follow your date range, in your currency.
Vendor Central (1P)
See the feature- New
Connect Vendor Central. Connect from sign-up or from Settings, next to Seller Central. Sales, shipments, purchase orders, invoices, stock and advertising load automatically with history. Nova suggests your brand's other Vendor Central countries.Rolled out through October.
- New
Channel filter. Narrow every page to Amazon 3P or Amazon 1P, or read All channels.
- New
Vendor P&L. Read your own books (what you invoiced Amazon, at the invoice date), then Amazon's shelf with a bridge from front margin to net margin. Shortages, price claims, co-op and quick-pay discounts each have their own line.
- New
Invoice register: what Amazon owes you. Every invoice, what is paid, withheld or past due, with Amazon's remittances and deductions.Rolled out through October.
- New
Cockpit for Vendor Central in Amazon's words: shipped revenue, featured offer page views, Net PPM, weeks of cover and BSR.Rolled out through October.
- New
Inventory for Vendor Central: Amazon's stock, purchase orders, fill rate and demand forecast, with action cards.
- Improved
Clear metric names that say what each figure is based on: sell-in, sell-out, purchase orders or stock.
Data accuracy
- Improved
VAT on Amazon fees and shipping labels is no longer counted as a cost.
- Improved
Amazon Business sales to VAT-registered buyers in another EU country count at the price paid.
- Improved
ACoS, ROAS and CPC count sponsored ads only, without Creator Connections.
- Improved
Orders in Ireland and South Africa land on the correct local day.
Data freshness and speed
- Improved
Sessions one day sooner: two days after the day instead of three.
- Improved
Missing days refilled automatically when you reconnect an account.
- Improved
A simpler "Updated 1 h ago" indicator next to the data period.
Currencies
- New
Up to five display currencies: a primary plus four others, managed in Settings.
- New
Switch currency from any page, Ads and Inventory included.
- Improved
Clear currency symbols, such as MX$ and C$.
Settings, team and workspaces
- New
Ask for access from a locked page.
- New
Reporting time zone per workspace, which decides what "today" means.
- New
Demote an owner to member, and hide admins from workspace members.Rolled out through October.
- New
Dark mode switch in the title bar on every page.
- Improved
Clearer roles. Admins manage the organization, Workspace owners manage one workspace. Agencies can give a client full control of its workspace without opening the rest.
- Improved
Stronger separation between workspaces for costs, exports, inputs, invitations and segmentations.
Sign-up and Amazon connections
- Improved
Clear help when Amazon refuses a connection.
- Improved
Easier to add an account from the Accounts filter.
Emails and notifications
- New
Notification preferences. Choose which Nova emails you receive, per category.
- New
New account emails: when an account is ready, when its full history has loaded, and when ads go live or pause.
- New
An email when Amazon blocks an account, with the reason and how to reconnect.
- Improved
Redesigned emails with a status strip and clear next steps.
Nova MCP for Claude, ChatGPT and Gemini
See the feature- New
Import costs from your AI assistant. Fill and import COGS, FBM costs, VAT categories and product tags from your own file, with a preview and one Confirm button.
- New
Log events from your AI assistant.
- Improved
Answers in your display currency, with a note on what the numbers include: COGS coverage, marketplaces added up, ads history.