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September 2026 updates

Published 5 Oct 202679 changes

Our biggest month so far. Vendor Central joins Seller Central, the PPC page becomes a full Ads page with Amazon DSP, and SQP Keywords puts your products next to the whole search market.

Highlights

  • New

    Business Review tab. Run your weekly business review inside Nova: each KPI over the last complete periods, side by side, with the change from the previous period. Group rows by marketplace, parent or child ASIN, or any drawer.

  • Improved

    Parent ASINs per marketplace. A parent ASIN is now one row per marketplace, with its flag and its name in the right language.

  • Improved

    Clear note when a metric is not available. When a metric cannot show at the chosen grouping, such as Sessions per SKU, Nova says so.

  • Fixed

    "Today" follows your marketplace day. The Today tile uses the calendar day of your reporting time zone and shows the zone next to the date, like Seller Central.

  • Fixed

    Search and grouping return every row. Table search, drawer groupings and "Load more" now reach every matching product, and totals and exports cover the full match.

  • Fixed

    Sessions stay visible with a tag filter and when you sort nested rows.

Profit & Loss

See the feature
  • New

    Charged, reversals and corrections. Every Amazon fee that Amazon reverses or re-bills opens into these three lines, also in the export.

  • New

    COGS split into manufacturing, freight and duties, from the breakdown you enter on the COGS page.

  • New

    FBM fulfillment cost split into shipping, packing and picking.

  • New

    Returns recovered for FBM sellers. Set the share of refunded FBM units that go back to stock. Returns recovered now splits into FBA (from Amazon's returns report) and FBM (from your rate).

  • New

    Amazon DSP cost now appears in the P&L on the promoted products, under a line renamed "Advertising cost", and counts in TACoS and net profit.

  • Improved

    Simpler P&L Rules. The dialog is organized by P&L line, with fee exclusions as chips.

Ads and PPC

See the feature
  • New

    A new Ads page. The PPC page becomes Ads: Structure, Targets, Search terms, Negatives, Placements and Products, plus a DSP view when you run DSP, with search, KPI cards and export like the Cockpit.

  • New

    Amazon DSP. A DSP view shows your campaigns by advertiser, order, line item and product, with 95 days of history.

  • New

    Profit on every ads row. Margin before ads, Break-even ACoS, Profit after ads and Spend without sales, for each campaign, target or product.

  • New

    Portfolios and placements. Group Sponsored Products by portfolio or by placement (top of search, product pages, rest of search), with current bids and the negatives list beside your numbers.

  • New

    Impression share and rank. Top-of-search impression share and the search-term impression share and rank, as in the Amazon console.

  • Improved

    Search, filters and sorting cover all your ads data, so totals always match the table.

  • Improved

    Search term data three times a day.

  • Improved

    Faster Ads page.

  • Improved

    Accurate keyword spend even when Amazon's report arrives late.

  • New

    Self-fulfilled (FBM) stock. An "Include FBM" switch, a Fulfilment column and a self-fulfilled tile.

Listings Health

See the feature
  • Improved

    Clearer Amazon enforcement notices, better compliance and image checks, and parent ASINs flagged with their content.

SQP Keywords

See the feature
  • New

    SQP Keywords page. Keyword by keyword, see how your products perform against the whole search market, with a verdict and a reason. It replaces SQP Benchmark.

  • New

    Ads next to search data. Ad spend, sales, impressions and campaigns per keyword, with a paid funnel next to the organic one.

  • New

    Like-for-like comparisons and seasonality. Compare each keyword to last week, last month or last year, and open 13 months of seasonality.

  • New

    Spellings behind a keyword. Open a keyword to see every search spelling Amazon reported, with its own volume.

  • New

    Relevance labels you can filter and group by.

  • Improved

    The page opens on the latest complete period.

Costs and taxes: COGS, FBM, VAT

See the feature
  • New

    COGS in your purchase currency. Set a default purchase currency per region. Nova converts to your account currency.

  • New

    Preview before an import replaces your costs. COGS, FBM and VAT imports show what is added, changed or removed, with warnings on suspicious values.

  • New

    FBM costs by delivery country. Price shipping per parcel or per unit, plus packing and picking, with rate history and product overrides.

  • New

    Rebuilt VAT page. One tab per regime (EU, UK, Mexico). Region cards show who calculates the VAT, taxed, reverse-charged and buyer-import sales, and the tax treatment Amazon actually applies, measured from your orders.

  • New

    COGS as a percentage of the listed price.

  • Improved

    Safer bulk uploads. Uploads update only the rows in your file by default, columns are read by header, and Clear has its own button.

  • Fixed

    Imports match rows on the SKU.

  • Fixed

    More accurate VAT estimates, with delivery-country rates and no VAT on Mexico Remote Fulfillment sales.

Product segmentation

  • New

    Automatic Brand filter. Every organization gets a Brand drawer built from Amazon's brand of each product.

  • New

    Suggested drawers (Fulfillment Type, Hero Products, New Product Launches, Price Tier) work like manual ones on every page.

  • Improved

    Filter amounts follow your date range, in your currency.

Vendor Central (1P)

See the feature
  • New

    Connect Vendor Central. Connect from sign-up or from Settings, next to Seller Central. Sales, shipments, purchase orders, invoices, stock and advertising load automatically with history. Nova suggests your brand's other Vendor Central countries.Rolled out through October.

  • New

    Channel filter. Narrow every page to Amazon 3P or Amazon 1P, or read All channels.

  • New

    Vendor P&L. Read your own books (what you invoiced Amazon, at the invoice date), then Amazon's shelf with a bridge from front margin to net margin. Shortages, price claims, co-op and quick-pay discounts each have their own line.

  • New

    Invoice register: what Amazon owes you. Every invoice, what is paid, withheld or past due, with Amazon's remittances and deductions.Rolled out through October.

  • New

    Cockpit for Vendor Central in Amazon's words: shipped revenue, featured offer page views, Net PPM, weeks of cover and BSR.Rolled out through October.

  • New

    Inventory for Vendor Central: Amazon's stock, purchase orders, fill rate and demand forecast, with action cards.

  • New

    Ads, COGS, tags, events and Listings Health for your 1P products.

  • Improved

    Clear metric names that say what each figure is based on: sell-in, sell-out, purchase orders or stock.

Data accuracy

  • Improved

    VAT on Amazon fees and shipping labels is no longer counted as a cost.

  • Improved

    Amazon Business sales to VAT-registered buyers in another EU country count at the price paid.

  • Improved

    ACoS, ROAS and CPC count sponsored ads only, without Creator Connections.

  • Improved

    Orders in Ireland and South Africa land on the correct local day.

Data freshness and speed

  • Improved

    Sessions one day sooner: two days after the day instead of three.

  • Improved

    Missing days refilled automatically when you reconnect an account.

  • Improved

    A simpler "Updated 1 h ago" indicator next to the data period.

Currencies

  • New

    Up to five display currencies: a primary plus four others, managed in Settings.

  • New

    Switch currency from any page, Ads and Inventory included.

  • Improved

    Clear currency symbols, such as MX$ and C$.

Settings, team and workspaces

  • New

    Ask for access from a locked page.

  • New

    Reporting time zone per workspace, which decides what "today" means.

  • New

    Demote an owner to member, and hide admins from workspace members.Rolled out through October.

  • New

    Dark mode switch in the title bar on every page.

  • Improved

    Clearer roles. Admins manage the organization, Workspace owners manage one workspace. Agencies can give a client full control of its workspace without opening the rest.

  • Improved

    Stronger separation between workspaces for costs, exports, inputs, invitations and segmentations.

Sign-up and Amazon connections

  • New

    Re-authorize in one click from each account card, with a banner listing the accounts that need it.

  • Improved

    Clear help when Amazon refuses a connection.

  • Improved

    Easier to add an account from the Accounts filter.

Emails and notifications

  • New

    Notification preferences. Choose which Nova emails you receive, per category.

  • New

    New account emails: when an account is ready, when its full history has loaded, and when ads go live or pause.

  • New

    An email when Amazon blocks an account, with the reason and how to reconnect.

  • Improved

    Redesigned emails with a status strip and clear next steps.

Nova MCP for Claude, ChatGPT and Gemini

See the feature
  • New

    Import costs from your AI assistant. Fill and import COGS, FBM costs, VAT categories and product tags from your own file, with a preview and one Confirm button.

  • New

    Log events from your AI assistant.

  • Improved

    Answers in your display currency, with a note on what the numbers include: COGS coverage, marketplaces added up, ads history.

Nova Data Share

See the feature
  • New

    A Nova Data Share page in the app, with an interactive map of every table and column.

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