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Stop wrestling with Amazon's data structure. Tag your products and organize your portfolio exactly how you run your business, not how Seller Central forces you to.
Your breakdowns are fully custom. There's no limit to how you organize your data. Here are 12 real-life use cases from sellers like you.
All sellers
Track performance by stage and know exactly when to scale, maintain, or sunset.
Licensed sellers
Compare royalty-bearing licenses side by side. See which IP drives real profit.
Multi-category sellers
Mirror your own catalog structure instead of Amazon's arbitrary category tree.
FBA optimization
Isolate fee-heavy oversized items from standard products to optimize fulfillment costs.
Agencies & aggregators
Give each account manager a dedicated P&L. Hold teams accountable with real numbers.
Multi-supplier businesses
Compare supplier performance on margin, return rates, and sell-through.
Pricing strategy
Understand margin dynamics across price bands. Find your sweet spot.
Portfolio planning
Track how each product generation performs over time. Benchmark new vs legacy.
Fulfillment decisions
Compare FBA vs FBM vs hybrid fulfillment economics at the segment level.
Margin optimization
Group products by margin band. Focus ad spend on what already prints money.
Seasonal sellers
Plan inventory and ads around seasonal demand patterns at the segment level.
PPC managers
Group products by ad approach. Compare fully-funded launches against organic cash cows.
Create dimensions, tag products, break down everything. Set up in under 15 minutes.
Define dimensions that match your business logic. Brand managers, lifecycle stages, price tiers, anything.
Custom Breakdowns aren't siloed. They power every feature in Nova.
See P&L by brand manager, lifecycle, or any segment.
Learn moreTrack daily KPIs broken down by your custom dimensions.
Learn moreFind top and bottom performers within each segment.
Learn moreTrack how listing experiments perform across each segment.
Learn moreAmazon gives you 4 levels. Nova gives you unlimited.
Amazon gives you
You can add
Plus any dimension you can think of. No limits.
Common questions about Custom Breakdowns
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸They talk about Nova
Explore in-depth guides to get the most from this feature
Organize 500+ SKUs with systematic tagging. Strategies for single brand, multi-brand, and agencies.
Build custom dashboards that match how your business operates with product tagging and segmentation.
Learn how TACoS impacts your profitability and how to optimize it with segmented analysis.
Track performance across multiple Amazon marketplaces with unified tagging and reporting.
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