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Find your Winners & Losers by any metric, any segment

Identify top and bottom performers across sales, profit, TACoS, or any metric. Slice by Amazon's structure or your own custom segments.

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Nova Winners & Losers dashboard showing Performance Drivers by SKU

Any metric, at any dimension level

Pick any of 200+ metrics and view it at the Parent ASIN, Child ASIN, SKU, or marketplace level. One click to switch, zero reconfiguration.

Parent ASIN roll-up

See aggregated performance across all variants of a listing. No more guessing which parent drives revenue.

Switch dimensions instantly

Go from SKU-level margin to marketplace-level TACoS in one click. Same metric, different lens.

Winners and Losers analysis at Parent ASIN level

Ranked performance at a glance

Your entire portfolio, ranked by the metric that matters most. Spot what drives growth and what drags you down.

01

Sales delta

Which products gained or lost revenue vs. last period. Sort by absolute or percentage change.

02

Profit change

Revenue growth means nothing if margins shrink. Track real profit movement per product.

03

Return rate shift

Catch return spikes early. A product selling well but returning more is a loser in disguise.

Winners and Losers dashboard with ranked product performance
01

200+ metrics available

Sales, profit, TACoS, ACoS, conversion, sessions, PPC spend — 200+ metrics to compare.

02

Flexible time ranges

7 days, 30 days, 90 days, YTD, or custom. Period-over-period comparison is automatic.

03

Amazon Structure

SKU, Child ASIN, Parent ASIN, or marketplace. See performance across your full Amazon hierarchy.

04

Your own segments

Group by brand manager, lifecycle, product size, or any custom dimension you define.

Loved by Amazon sellers worldwide

Verified 5-star reviews on Trustpilot and Reddit.

The P&L view captures everything Amazon-related

The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.

Yano profile

Yano

🇺🇸
Read on Reddit

Just go for it. You won't regret it

The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.

Josh Grillo profile

Josh Grillo

🇺🇸
Read on Trustpilot

Exactly the kind of tool e-commerce needed

Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.

Steve H profile

Steve H

🇬🇧
Read on Trustpilot

A great team to work with

We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.

Jessica Christensen profile

Jessica Christensen

🇺🇸
Read on Trustpilot

Nova is great

Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.

Alexandr Kachurovskyi profile

Alexandr Kachurovskyi

🇩🇪
Read on Trustpilot

Replaced hours of reporting with one dashboard

I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.

Jake Zaratsian profile

Jake Zaratsian

🇺🇸
Read on Trustpilot

Top notch customer support

The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.

Angelo Raymundo profile

Angelo Raymundo

🇵🇭
Read on Trustpilot

A dependable solution for Amazon sellers

We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.

Ashish Chaudhary

🇮🇳
Read on Trustpilot

A robust instrument with competitive pricing

After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.

Pavel Zadorozhnyi

🇪🇸
Read on Trustpilot

Highly recommended

Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.

Nimrod

🇺🇸
Read on Trustpilot

Simple, transparent pricing

Start free. Scale when you're ready.

14-day free trial • No credit card required • Cancel anytime

Sellers & Brand Owners

Full analytics. All marketplaces.

Starting at$29/month
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  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
Enterprise & Agency

Unlimited accounts. Dedicated support.

Custom
  • Unlimited orders
  • Unlimited accounts
  • Unlimited team seats
  • Advanced User Management System
  • Client-first view
  • Dedicated account manager
  • Custom data exports
  • SLA guarantees