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The Amazon PPC tool that connects ad spend to real profit. Parent ASIN attribution with SKU-level TACoS, ACoS and ROAS in one view, refreshed hourly.
See every ASIN's PPC Sales, Impressions, CTR, TACoS% and ACoS% in one table
Track exactly how much each product earns and costs in advertising.
Spot products with high impressions but low clicks. Fix them before they drain budget.
The metrics that matter. See which ASINs are profitable and which ones bleed.
See the true cost and return of every listing by grouping ad data where it belongs
Ads on one variant convert sales on another. Child ASIN reports hide it, leaving spend unattributed.
Roll all variants under one listing to see true TACoS and ACoS per product family — and act on it.
Product-level PPC analytics for every role that touches ad spend
Track TACoS by product family. Know which listings need budget and which to pause.
Manage PPC across client accounts. Compare ad performance per brand in one view.
Find products bleeding ad budget. Reallocate spend to profitable SKUs.
Nova isn't a bid automation tool. It's the Amazon PPC analytics layer that tells you what your ads actually earn after fees, COGS and returns.
Keep your keyword research workflow. Pipe spend and sales into Nova to see TACoS, ROAS and profit per Parent ASIN — across SP, SB, SD.
Keep automating bids where it works. Use Nova to audit what every campaign actually earns once fees, returns and COGS are subtracted.
Get the same profit lens with hourly refresh, Parent ASIN attribution and 40+ fee types reconciled across 21 marketplaces.
SKU-level patterns Nova surfaces in week one
3 ASINs
A typical mid-size catalog hides 2 to 5 SKUs whose true margin turns negative once ad spend is loaded against real fees and returns.
28% → 14%
Pausing the worst SKUs and reallocating budget to top Parent ASINs typically cuts blended TACoS roughly in half within 60 days.
Hourly
Spend, sales, fees and returns reconcile every hour, so optimisation decisions never lag a day behind the actual ad performance.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸They talk about Nova
Explore other tools that complement your Amazon selling strategy
Analyze PPC spend, ACoS, and advertising ROI at the product level
Calculate and track your advertising cost of sales by campaign
Measure total advertising cost of sales including organic lift
Track daily, weekly, and monthly sales across all marketplaces
Explore in-depth guides to get the most from this feature
Learn how to measure the true return on investment for your Amazon PPC campaigns at the product level.
Learn how TACoS (Total Advertising Cost of Sale) impacts your profitability and how to optimize it.
Turn your CM1/CM2/CM3 data into profitable decisions with practical frameworks.
Start free. Scale when you're ready.
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