Which Amazon marketplaces does Nova support?
Nova supports all 21 Amazon marketplaces: US, Canada, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey, UAE, Saudi Arabia, Egypt, India, Japan, Australia, and Singapore. SKU-level profit, PPC, inventory, and reporting work identically across each marketplace once connected via SP-API.
The 21 marketplaces
North America: US, CA, MX, BR. Europe: UK, DE, FR, IT, ES, NL, SE, PL, BE, TR. Middle East and Africa: UAE, SA, EG. Asia Pacific: IN, JP, AU, SG.
- North America: US, Canada, Mexico, Brazil
- Europe: UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey
- Middle East and Africa: UAE, Saudi Arabia, Egypt
- Asia Pacific: India, Japan, Australia, Singapore
Cross-marketplace views
Nova consolidates SKU-level performance across all connected marketplaces so you can compare margin per marketplace, spot which markets carry your best SKUs, and reconcile FX at the group level.
Connection basics
One SP-API connection per marketplace region. North America, Europe, and Far East are separate SP-API regions. Nova walks through each connection in setup.
Frequently asked questions
Does Nova support China?
No. Amazon does not operate a consumer marketplace in China (the .cn site closed in 2019). Nova supports the 21 marketplaces Amazon currently operates.
Does Nova consolidate across marketplaces?
Yes. SKU-level P&L can be viewed per marketplace or consolidated across all connected marketplaces.
Do I pay extra per marketplace?
No. Nova pricing starts at $29/mo and one base plan covers all connected marketplaces on a single Seller Central account.
Which marketplaces are hardest to launch?
EU (Pan-EU VAT setup) and Japan (localisation). Canada and Mexico via Remote Fulfillment are the easiest for US sellers.
See this in Nova
Nova surfaces this metric per SKU in near real time so you can act before your next monthly close catches it.
Try Nova free for 14 daysRelated questions
Should I expand to Amazon EU?
Amazon EU is worth expanding into once you have a stable, profitable US business (100+ orders/day per SKU) and 6+ months of forecastable demand. EU adds five marketplaces (UK, DE, FR, IT, ES) but introduces VAT registration, EPR obligations, EU Responsible Person, and labelling requirements that take 2 to 4 months to set up correctly.
How do I launch on Amazon Mexico?
Amazon Mexico (MX) is the largest Latin American Amazon marketplace and Amazon offers Remote Fulfillment with FBA so US sellers can serve MX orders from US inventory. Full local FBA requires Mexican tax registration (RFC) and NOM labelling compliance for some categories, taking 4 to 8 weeks to set up.
Amazon Japan for US sellers: is it worth it?
Amazon Japan is the largest Amazon marketplace outside the US and Germany. It is worth entering for premium private-label brands with product-market fit for Japanese consumers, but requires Japanese-language listings, JCT (Japanese consumption tax) registration, and often an Importer of Record. Launch takes 2 to 4 months.
How does Amazon Remote Fulfillment with FBA work?
Remote Fulfillment with FBA lets US sellers fulfil orders in Canada, Mexico, and Brazil directly from their US FBA inventory. Amazon handles cross-border shipping, customs, and delivery. It skips local warehouse setup but adds a per-order fee that raises unit cost by 5% to 15%.
How do Amazon currency conversion fees work?
When you sell in a non-USD marketplace and disburse to a USD bank account, Amazon converts currency at its own rate, which is roughly 2% to 3% worse than the mid-market rate. Alternatives like Wise, Payoneer, or WorldFirst multi-currency accounts typically save 1% to 2% per payout by letting you disburse in local currency and convert separately.