How do I launch on Amazon Mexico?
Amazon Mexico (MX) is the largest Latin American Amazon marketplace and Amazon offers Remote Fulfillment with FBA so US sellers can serve MX orders from US inventory. Full local FBA requires Mexican tax registration (RFC) and NOM labelling compliance for some categories, taking 4 to 8 weeks to set up.
Two paths to market
Remote Fulfillment with FBA: fulfil MX orders from US FBA inventory, no local setup required. Local Mexican FBA: ship inventory into MX warehouses, requires RFC (Mexican tax ID) and category-specific NOM labels.
Category compliance
Many product categories require NOM (Norma Oficial Mexicana) labels in Spanish, including electronics, cosmetics, food, and some toys. Skipping this leads to customs holds and listing suppression.
Realistic economics
Remote Fulfillment adds a per-order fee that eats 5% to 12% of margin depending on unit weight. Local FBA drops that fee but adds VAT (IVA) filings and NOM compliance costs.
Frequently asked questions
Is Amazon MX worth it as a US seller?
Yes for private-label brands with capacity. MX is growing fast and less saturated than US. Start with Remote Fulfillment to test.
Do I need a Mexican entity?
No for Remote Fulfillment. RFC (Mexican tax ID) is needed for local FBA.
Does Nova support Amazon MX?
Yes. Nova supports 21 Amazon marketplaces including Mexico.
Are reviews shared between US and MX?
No. Each marketplace has its own review pool.
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How does Amazon Remote Fulfillment with FBA work?
Remote Fulfillment with FBA lets US sellers fulfil orders in Canada, Mexico, and Brazil directly from their US FBA inventory. Amazon handles cross-border shipping, customs, and delivery. It skips local warehouse setup but adds a per-order fee that raises unit cost by 5% to 15%.
Which Amazon marketplaces does Nova support?
Nova supports all 21 Amazon marketplaces: US, Canada, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey, UAE, Saudi Arabia, Egypt, India, Japan, Australia, and Singapore. SKU-level profit, PPC, inventory, and reporting work identically across each marketplace once connected via SP-API.
Amazon Canada launch checklist
Amazon CA is the fastest US expansion because Remote Fulfillment with FBA lets you serve Canadian orders from US inventory. For local Canadian FBA, register for GST/HST with the CRA if annual Canadian sales exceed CAD 30,000. Launch via Remote Fulfillment takes 1 to 2 weeks; local FBA takes 4 to 8 weeks.
Should I expand to Amazon EU?
Amazon EU is worth expanding into once you have a stable, profitable US business (100+ orders/day per SKU) and 6+ months of forecastable demand. EU adds five marketplaces (UK, DE, FR, IT, ES) but introduces VAT registration, EPR obligations, EU Responsible Person, and labelling requirements that take 2 to 4 months to set up correctly.
How do Amazon currency conversion fees work?
When you sell in a non-USD marketplace and disburse to a USD bank account, Amazon converts currency at its own rate, which is roughly 2% to 3% worse than the mid-market rate. Alternatives like Wise, Payoneer, or WorldFirst multi-currency accounts typically save 1% to 2% per payout by letting you disburse in local currency and convert separately.