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Marketplaces & expansion

Which Amazon marketplaces does Nova support?

Nova supports all 23 Amazon marketplaces: US, Canada, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey, UAE, Saudi Arabia, Egypt, India, Japan, Australia, and Singapore. SKU-level profit, PPC, inventory, and reporting work identically across each marketplace once connected via SP-API.

A
CEO at Nova Analytics

Jul 26, 2026 ยท 3 min read

The 23 marketplaces

North America: US, CA, MX, BR. Europe: UK, DE, FR, IT, ES, NL, SE, PL, BE, TR. Middle East and Africa: UAE, SA, EG. Asia Pacific: IN, JP, AU, SG.

  • North America: US, Canada, Mexico, Brazil
  • Europe: UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey
  • Middle East and Africa: UAE, Saudi Arabia, Egypt
  • Asia Pacific: India, Japan, Australia, Singapore

Cross-marketplace views

Nova consolidates SKU-level performance across all connected marketplaces so you can compare margin per marketplace, spot which markets carry your best SKUs, and reconcile FX at the group level.

Connection basics

One SP-API connection per marketplace region. North America, Europe, and Far East are separate SP-API regions. Nova walks through each connection in setup.

Frequently asked questions

Does Nova support China?

No. Amazon does not operate a consumer marketplace in China (the .cn site closed in 2019). Nova supports the 23 marketplaces Amazon currently operates.

Does Nova consolidate across marketplaces?

Yes. SKU-level P&L can be viewed per marketplace or consolidated across all connected marketplaces.

Do I pay extra per marketplace?

No. Nova pricing starts at $49/mo and one base plan covers all connected marketplaces on a single Seller Central account.

Which marketplaces are hardest to launch?

EU (Pan-EU VAT setup) and Japan (localisation). Canada and Mexico via Remote Fulfillment are the easiest for US sellers.

See this in Nova

Nova surfaces this metric per SKU so you can act before your next monthly close catches it.

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