Should I sell on Amazon Brazil?
Amazon Brazil is competitive but structurally hard for cross-border sellers: import taxes are steep, logistics are slow, and Mercado Livre dominates. It works best for local sellers or brands with a Brazilian entity. Cross-border launches from the US are usually a poor use of resources.
Jul 26, 2026 · 3 min read
Why it is hard from abroad
Import duty and tax on Brazilian entry is high, often 60% on the CIF value. Domestic logistics vary widely by region. Local competition through Mercado Livre and Shopee is fierce.
When it is worth it
You have a Brazilian entity or partner. Your category has weak local competition. You can produce or import in-country to avoid the duty burden.
Frequently asked questions
Does Amazon Brazil support FBA?
Yes, but selection and logistics infrastructure are still growing.
Is Nova live in Brazil?
Nova supports 23 Amazon marketplaces including Brazil where Amazon offers Seller Central.
What tax gotchas exist?
ICMS varies by state and duty on imports is high. Consult a local advisor.
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