Should I sell on Amazon Brazil?
Amazon Brazil is competitive but structurally hard for cross-border sellers: import taxes are steep, logistics are slow, and Mercado Livre dominates. It works best for local sellers or brands with a Brazilian entity. Cross-border launches from the US are usually a poor use of resources.
Why it is hard from abroad
Import duty and tax on Brazilian entry is high, often 60% on the CIF value. Domestic logistics vary widely by region. Local competition through Mercado Livre and Shopee is fierce.
When it is worth it
You have a Brazilian entity or partner. Your category has weak local competition. You can produce or import in-country to avoid the duty burden.
Frequently asked questions
Does Amazon Brazil support FBA?
Yes, but selection and logistics infrastructure are still growing.
Is Nova live in Brazil?
Nova supports 21 Amazon marketplaces including Brazil where Amazon offers Seller Central.
What tax gotchas exist?
ICMS varies by state and duty on imports is high. Consult a local advisor.
See this in Nova
Nova surfaces this metric per SKU in near real time so you can act before your next monthly close catches it.
Try Nova free for 14 daysRelated questions
Is Amazon Mexico worth expanding to?
Amazon Mexico grew fast through 2024 to 2026 and is the third-largest Amazon Americas marketplace after US and Canada. It works well for sellers whose category is not saturated by local Mercado Libre alternatives. Remote Fulfillment from the US covers the launch phase without local inventory.
Should I expand to Amazon EU?
Amazon EU is worth expanding into once you have a stable, profitable US business (100+ orders/day per SKU) and 6+ months of forecastable demand. EU adds five marketplaces (UK, DE, FR, IT, ES) but introduces VAT registration, EPR obligations, EU Responsible Person, and labelling requirements that take 2 to 4 months to set up correctly.
Which Amazon marketplaces does Nova support?
Nova supports all 21 Amazon marketplaces: US, Canada, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey, UAE, Saudi Arabia, Egypt, India, Japan, Australia, and Singapore. SKU-level profit, PPC, inventory, and reporting work identically across each marketplace once connected via SP-API.
Is translation enough for new Amazon marketplaces?
No. Translation converts words; localization adapts meaning. On Amazon, localization means native-speaker copy, culturally relevant lifestyle imagery, region-specific compliance claims, and pricing that reflects local price expectations. Sellers who ship machine translations rarely rank or convert.
How do Amazon currency conversion fees work?
When you sell in a non-USD marketplace and disburse to a USD bank account, Amazon converts currency at its own rate, which is roughly 2% to 3% worse than the mid-market rate. Alternatives like Wise, Payoneer, or WorldFirst multi-currency accounts typically save 1% to 2% per payout by letting you disburse in local currency and convert separately.