What is the checklist to launch on Amazon Japan?
Amazon Japan is the third-largest Amazon marketplace and rewards patience with product quality and translation. Non-negotiables: proper Japanese translation (not machine), PSE and PSC certifications where applicable, JCT (Japanese consumption tax) registration, and a local return address (Amazon or a 3PL).
Jul 26, 2026 · 3 min read
The non-negotiable prep
Native-speaker translation and localization. PSE, PSC, or other required certifications for your category. JCT registration if you exceed the threshold. Local return address through Amazon or a 3PL.
What to expect
Slower ramp than the US: expect 6 to 12 months. Higher customer standards on quality and packaging. Stronger repeat behavior once trust is built.
Frequently asked questions
Is Amazon Japan in yen only?
Yes. Payouts convert to your home currency; use Amazon Currency Converter or a lower-fee provider.
Do I need PSE for electronics?
Yes for most electrical products. Certification through a Japanese lab is required.
Is Nova live in Japan?
Yes. Nova supports 23 Amazon marketplaces including Japan.
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