What is the ideal Amazon title length?
Amazon caps titles at 200 characters in most categories, but Amazon truncates titles in search results at around 80 characters on desktop and 60 on mobile. Aim for 150 to 200 characters with the most important keywords in the first 60. Titles above 200 characters get suppressed in some categories.
Jul 26, 2026 · 3 min read
Category-specific caps
Most categories allow 200 characters. Some (baby, health, personal care) enforce stricter category-specific limits and will suppress titles over the cap. Check the category style guide before writing.
Choose which terms earn a place in the title based on the queries you already convert, not on volume alone.
The 60-character rule
Mobile search truncates titles around 60 characters. Whatever you want a mobile buyer to see (brand + product type + one differentiator) has to fit in the first 60.
Structure that ranks and converts
Brand + main keyword + product type + one differentiator + size/quantity + colour. Skip filler words, ALL CAPS, and promotional language ('best', 'sale', emoji), all of which can trigger suppression.
Frequently asked questions
Does keyword stuffing in titles help?
It hurts. Amazon suppresses titles it detects as keyword-stuffed and shoppers bounce.
Are hyphens or pipes allowed?
Yes. Hyphens are common separators. Pipes (|) are allowed in most categories.
Do titles affect ranking?
Heavily. Title keywords are one of the strongest ranking inputs, especially in the first 60 characters.
Does Nova check title length?
Nova focuses on P&L and inventory. For title audits, use Amazon's Listing Quality Dashboard.
See this in Nova
Nova surfaces this metric per SKU so you can act before your next monthly close catches it.
Try Nova free for 14 days