What is the ideal Amazon title length?
Amazon caps titles at 200 characters in most categories, but Amazon truncates titles in search results at around 80 characters on desktop and 60 on mobile. Aim for 150 to 200 characters with the most important keywords in the first 60. Titles above 200 characters get suppressed in some categories.
Category-specific caps
Most categories allow 200 characters. Some (baby, health, personal care) enforce stricter category-specific limits and will suppress titles over the cap. Check the category style guide before writing.
The 60-character rule
Mobile search truncates titles around 60 characters. Whatever you want a mobile buyer to see (brand + product type + one differentiator) has to fit in the first 60.
Structure that ranks and converts
Brand + main keyword + product type + one differentiator + size/quantity + colour. Skip filler words, ALL CAPS, and promotional language ('best', 'sale', emoji), all of which can trigger suppression.
Frequently asked questions
Does keyword stuffing in titles help?
It hurts. Amazon suppresses titles it detects as keyword-stuffed and shoppers bounce.
Are hyphens or pipes allowed?
Yes. Hyphens are common separators. Pipes (|) are allowed in most categories.
Do titles affect ranking?
Heavily. Title keywords are one of the strongest ranking inputs, especially in the first 60 characters.
Does Nova check title length?
Nova focuses on P&L and inventory. For title audits, use Amazon's Listing Quality Dashboard.
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How do I fix a suppressed Amazon listing?
Suppressed listings do not appear in search. Fix them in Seller Central under Inventory > Manage Inventory > Suppressed. Amazon lists the reason next to each ASIN, usually a missing title character, missing main image, prohibited claim, or category compliance failure. Most fixes push live within 15 minutes.
How do I run an Amazon listing audit?
A full listing audit takes 20 minutes per SKU. Check title length and keyword front-loading, main image quality and gallery count, price versus SERP median, review count and star rating, A+ content presence, and Buy Box share. Score each on a 0 to 3 scale; anything under 2 is a fix priority.
How do I check if my Amazon listing is indexed for a keyword?
To check indexing, search Amazon for the keyword + your ASIN. If your listing appears in the results, you are indexed for that term. If not, Amazon has not indexed the keyword against your ASIN. Do this monthly on your top 30 keywords; missing indexing on a target keyword blocks all organic and paid impressions for it.
Which Amazon image requirements actually move conversion?
Amazon requires 1000+ pixel main images on pure white backgrounds, but the versions that convert best are 2000+ pixels (for zoom), show the product filling 85% of the frame, and include 6 to 7 supporting images: three lifestyle, two feature callouts, one infographic, and one size or scale reference.
What is a good conversion rate on Amazon?
A good Amazon conversion rate sits between 10% and 15% for a well-optimised listing with 100+ reviews. Categories vary: supplements and pet supplies convert at 15%+, apparel at 5% to 10%, electronics at 8% to 12%. Under 5% almost always signals a listing problem (price, images, or reviews), not a traffic problem.