What is the difference between Amazon Business Reports and Brand Analytics?
Business Reports show what happened on your listings: sessions, page views, buy box, unit-session percentage. Brand Analytics shows what shoppers did across the whole marketplace: which search terms drove clicks and purchases, which ASINs share cart with yours, and repeat purchase behavior.
Business Reports
Traffic and conversion diagnostics per ASIN. Best used weekly to see which listings are converting and which are leaking traffic. Focus on unit-session percentage and buy-box percentage.
Brand Analytics
Search-query market share, top-search-terms report, item comparison and alternate purchase behavior, repeat-purchase behavior. Requires Brand Registry.
Frequently asked questions
Do I need Brand Registry for Business Reports?
No. Business Reports are available to all Professional sellers.
Which is more useful for PPC?
Brand Analytics search-query data. Use it to size the market for each keyword.
Can I export both?
Yes, both allow CSV download. Nova's API pulls them alongside Advertising and SP-API for one joined view.
See this in Nova
Nova surfaces this metric per SKU in near real time so you can act before your next monthly close catches it.
Try Nova free for 14 daysRelated questions
How do I use the Search Query Performance report?
The Search Query Performance report shows how your brand and each ASIN perform on specific search terms: impressions, clicks, cart adds, purchases, and market share. Use it to prioritize keywords where you have search-share upside, not just current conversion.
What is Market Basket Analysis on Amazon and how do I use it?
Market Basket Analysis in Brand Analytics shows which ASINs are most frequently purchased together with yours in the same order. Use it to find bundle candidates, cross-sell opportunities in A+ Content, and PPC ASIN targeting for complements.
How do I use Amazon's Repeat Purchase Behavior report?
The Repeat Purchase Behavior report in Brand Analytics shows how many customers bought your brand once vs multiple times over a chosen window. Use it to identify consumables with real repeat velocity, plan Subscribe & Save enrollment, and forecast lifetime value at the brand level.
How do I build an ASIN-level P&L from Amazon reports?
Combine settlement data (revenue, fees, refunds), advertising reports (ad spend per SKU via product-level attribution), and your COGS file. Roll up weekly and monthly per ASIN. Most sellers underestimate refunds and product-level PPC when they build this themselves.