What is Market Basket Analysis on Amazon and how do I use it?
Market Basket Analysis in Brand Analytics shows which ASINs are most frequently purchased together with yours in the same order. Use it to find bundle candidates, cross-sell opportunities in A+ Content, and PPC ASIN targeting for complements.
Jul 26, 2026 · 3 min read
How to use it
Pick your top 5 SKUs. For each, look at the top 10 co-purchased ASINs. Add complements to your own A+ Content cross-sell. Bundle where the complement is your own ASIN. Target with PPC ASIN campaigns where the complement is a competitor product with no direct overlap.
Watch-outs
Frequent co-purchase does not mean incremental. A cheap accessory to a hero SKU may attach in most baskets without lifting AOV meaningfully. Test bundles before committing to bundle inventory.
Frequently asked questions
Is Market Basket Analysis available to all sellers?
Requires Brand Registry and lives in Brand Analytics.
Can I export the data?
Yes, CSV export.
Does it show off-site behavior?
No. Only on-Amazon basket composition.
See this in Nova
Nova surfaces this metric per SKU so you can act before your next monthly close catches it.
Try Nova free for 14 days