What reporting do I get from Amazon DSP?
DSP reporting shows impressions, clicks, view-through and click-through conversions, and ROAS with a longer attribution window than Sponsored Ads. Custom reports are configurable. Most brands rely on the agency or Amazon Ads console; the raw data feed is not exposed the same way SP-API exposes 3P.
What DSP tracks well
Reach and frequency across audiences. View-through conversions (impressions that led to a purchase without a click). Retargeting performance by segment.
Attribution caveats
View-through attribution defaults to 14 days. This inflates DSP-attributed sales vs Sponsored Ads. Compare against incremental lift studies rather than raw ROAS.
Frequently asked questions
Can I export DSP raw logs?
Only through an agency or Amazon Marketing Cloud (AMC).
Is AMC required for DSP?
No but useful for cross-channel measurement at scale.
Does DSP integrate with Sponsored Ads reports?
Partial via API. Most sellers still reconcile manually.
See this in Nova
Nova surfaces this metric per SKU in near real time so you can act before your next monthly close catches it.
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Should smaller Amazon sellers run DSP?
For most sellers under about $2M/year on Amazon, DSP is not the right first move. Minimum spends, agency retainers, and long attribution windows make it expensive to learn on. Sponsored Products, Sponsored Brands, and Sponsored Display cover 90% of the paid opportunity for smaller catalogs.
What is the difference between Amazon Business Reports and Brand Analytics?
Business Reports show what happened on your listings: sessions, page views, buy box, unit-session percentage. Brand Analytics shows what shoppers did across the whole marketplace: which search terms drove clicks and purchases, which ASINs share cart with yours, and repeat purchase behavior.
How do I build an ASIN-level P&L from Amazon reports?
Combine settlement data (revenue, fees, refunds), advertising reports (ad spend per SKU via product-level attribution), and your COGS file. Roll up weekly and monthly per ASIN. Most sellers underestimate refunds and product-level PPC when they build this themselves.
Should I run ASIN targeting on competitor listings?
Yes for defensive and conquest campaigns. Sponsored Products ASIN targeting on your own catalog defends your detail pages. Targeting competitor ASINs works best when your product has a clear differentiator (price, rating, bundle) that shows up in the sponsored slot.