What reporting do I get from Amazon DSP?
DSP reporting shows impressions, clicks, view-through and click-through conversions, and ROAS with a longer attribution window than Sponsored Ads. Custom reports are configurable. Most brands rely on the agency or Amazon Ads console; the raw data feed is not exposed the same way SP-API exposes 3P.
Oct 20, 2026 · 3 min read
What DSP tracks well
Reach and frequency across audiences. View-through conversions (impressions that led to a purchase without a click). Retargeting performance by segment.
Attribution caveats
View-through attribution defaults to 14 days. This inflates DSP-attributed sales vs Sponsored Ads. Compare against incremental lift studies rather than raw ROAS.
Frequently asked questions
Can I export DSP raw logs?
Raw event logs, no: those live in Amazon Marketing Cloud. Nova reads the DSP reports (orders, line items, products, supply, devices, creatives, audiences, countries) and its MCP and exports carry them.
Is AMC required for DSP?
No but useful for cross-channel measurement at scale.
Does DSP integrate with Sponsored Ads reports?
Not in Amazon's reports. In Nova, DSP sits beside Sponsored Ads, never added to them, and its cost lands in the P&L. See Amazon DSP advertising reporting at /features/amazon-dsp-analytics.
See this in Nova
Nova surfaces this metric per SKU so you can act before your next monthly close catches it.
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