Can I sell on Amazon India as a foreign seller?
Selling on Amazon India as a foreign seller is complex because FDI rules and B2C restrictions apply. Most non-Indian brands use the Global Selling program to sell into other Amazon marketplaces from India (using India as an export base), or partner with an Indian entity to sell on Amazon.in.
Two viable paths
Export from India via Amazon Global Selling: manufacture or source in India and sell into US, EU, or other markets. Partner with an Indian entity to sell on Amazon.in directly under their compliance umbrella.
Why direct foreign selling is hard
Indian FDI regulations restrict foreign-owned inventory ownership in B2C ecommerce. Most direct paths require significant local setup.
Frequently asked questions
Is Amazon India in Nova's 21 marketplaces?
Yes. Nova supports 21 Amazon marketplaces including India.
Is GST required?
Yes for local Indian selling.
Can I test with Global Selling first?
Yes. That is the low-risk path for most foreign brands.
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Is Amazon Mexico worth expanding to?
Amazon Mexico grew fast through 2024 to 2026 and is the third-largest Amazon Americas marketplace after US and Canada. It works well for sellers whose category is not saturated by local Mercado Libre alternatives. Remote Fulfillment from the US covers the launch phase without local inventory.
What is the checklist to launch on Amazon Japan?
Amazon Japan is the third-largest Amazon marketplace and rewards patience with product quality and translation. Non-negotiables: proper Japanese translation (not machine), PSE and PSC certifications where applicable, JCT (Japanese consumption tax) registration, and a local return address (Amazon or a 3PL).
Which Amazon marketplaces does Nova support?
Nova supports all 21 Amazon marketplaces: US, Canada, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey, UAE, Saudi Arabia, Egypt, India, Japan, Australia, and Singapore. SKU-level profit, PPC, inventory, and reporting work identically across each marketplace once connected via SP-API.
Is translation enough for new Amazon marketplaces?
No. Translation converts words; localization adapts meaning. On Amazon, localization means native-speaker copy, culturally relevant lifestyle imagery, region-specific compliance claims, and pricing that reflects local price expectations. Sellers who ship machine translations rarely rank or convert.
How do Amazon currency conversion fees work?
When you sell in a non-USD marketplace and disburse to a USD bank account, Amazon converts currency at its own rate, which is roughly 2% to 3% worse than the mid-market rate. Alternatives like Wise, Payoneer, or WorldFirst multi-currency accounts typically save 1% to 2% per payout by letting you disburse in local currency and convert separately.