Can I sell on Amazon India as a foreign seller?
Selling on Amazon India as a foreign seller is complex because FDI rules and B2C restrictions apply. Most non-Indian brands use the Global Selling program to sell into other Amazon marketplaces from India (using India as an export base), or partner with an Indian entity to sell on Amazon.in.
Jul 26, 2026 · 3 min read
Two viable paths
Export from India via Amazon Global Selling: manufacture or source in India and sell into US, EU, or other markets. Partner with an Indian entity to sell on Amazon.in directly under their compliance umbrella.
Why direct foreign selling is hard
Indian FDI regulations restrict foreign-owned inventory ownership in B2C ecommerce. Most direct paths require significant local setup.
Frequently asked questions
Is Amazon India in Nova's 23 marketplaces?
Yes. Nova supports 23 Amazon marketplaces including India.
Is GST required?
Yes for local Indian selling.
Can I test with Global Selling first?
Yes. That is the low-risk path for most foreign brands.
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