What are Amazon's main image requirements?
Main image must be a pure white background (RGB 255,255,255), product filling 85% of the frame, no text, no logos, no props, no lifestyle context. At least 1000 px on the longest side to enable zoom, 1600 to 2000 px recommended. Violations can suppress the listing without warning.
Jul 26, 2026 · 3 min read
The non-negotiables
Pure white background, no text or logos, 85% frame fill, no props, at least 1000 px for zoom. Any violation is a suppression risk.
Image failures are one of the checks Nova runs across your catalogue in listing monitoring.
What sellers get wrong most
Off-white or gradient backgrounds that photograph white but do not measure white. Text badges (BPA-free, USA Made) that look tempting to add. Lifestyle main images on non-apparel categories.
Frequently asked questions
Do apparel and shoes follow the same rules?
Apparel has separate rules that allow on-model shots. Check the current category style guide.
Can I use a computer-generated image?
Yes, if it accurately represents the product and meets background and fill rules.
What happens if I violate the rules?
Amazon may suppress the listing, remove the image, or reduce visibility until fixed.
See this in Nova
Nova surfaces this metric per SKU so you can act before your next monthly close catches it.
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