What are Amazon's main image requirements?
Main image must be a pure white background (RGB 255,255,255), product filling 85% of the frame, no text, no logos, no props, no lifestyle context. At least 1000 px on the longest side to enable zoom, 1600 to 2000 px recommended. Violations can suppress the listing without warning.
The non-negotiables
Pure white background, no text or logos, 85% frame fill, no props, at least 1000 px for zoom. Any violation is a suppression risk.
What sellers get wrong most
Off-white or gradient backgrounds that photograph white but do not measure white. Text badges (BPA-free, USA Made) that look tempting to add. Lifestyle main images on non-apparel categories.
Frequently asked questions
Do apparel and shoes follow the same rules?
Apparel has separate rules that allow on-model shots. Check the current category style guide.
Can I use a computer-generated image?
Yes, if it accurately represents the product and meets background and fill rules.
What happens if I violate the rules?
Amazon may suppress the listing, remove the image, or reduce visibility until fixed.
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How should I structure Amazon variations (color, size, pack size)?
Group by attributes that shoppers actually compare in one purchase decision. Color and size for apparel: yes. Pack size and scent for consumables: usually yes. Unrelated products or wildly different price points: no. Bad variation grouping suppresses the parent and burns review equity.
What is the right way to use Amazon backend keywords?
Fill the 250-byte search terms field with lowercase, comma-free tokens. No duplicates, no brand names you do not own, no misspellings Amazon already corrects, no competitor names. Include synonyms, use-cases, and Spanish or French translations if you sell in bilingual marketplaces.
What is the difference between suppressed and stranded inventory on Amazon?
Suppressed listings are missing required attributes or violate a policy, so they do not show on Amazon. Stranded inventory is FBA stock without an active listing (usually because the listing was suppressed or deleted). Suppression usually causes stranding, but not always.
Is A+ Content worth it on Amazon?
Yes for almost every brand-registered private-label seller. A+ Content typically lifts conversion by 3% to 10% and reduces returns from confused buyers. The setup cost is a few hours of design work and the lift compounds every month the listing stays live.
Does video on Amazon listings increase conversion?
Yes. Product video in the image carousel typically lifts CVR by 3% to 8% and reduces return rate on categories where the product's use is not obvious. It also strengthens SB Video ad performance because the shopper sees the same asset in the ad and the listing.