Are Amazon video ads worth it?
SB Video ads often deliver a lower cost per click and a higher click-through rate than static SB ads because the video block dominates the search page. The ROI depends on creative quality more than any other factor: a 15 to 30 second product-in-use clip usually beats a talking-head ad by a wide margin.
Jul 26, 2026 · 3 min read
Why video wins the block
The SB Video slot on mobile takes over most of the fold on a search results page. That gives it CTR far above a static SP, at CPCs that are often 20% to 40% lower for the same keyword.
What good creative looks like
Show the product in use in the first 3 seconds. Text overlays that survive muted playback. One clear promise per ad. Under 30 seconds. Loop-friendly ending so autoplay repetition feels intentional.
Frequently asked questions
Do I need multiple video variants?
Yes. Run at least 2 variants per campaign and rotate the winner monthly to fight ad fatigue.
Is Sponsored Display Video different?
Yes. SD Video runs off-search and on detail pages, priced and targeted differently. Test it after SB Video is stable.
What is a reasonable ACoS for SB Video?
Aim for parity with SP on the same keyword after 30 days. Sooner than that, judge on CTR and CVR, not ACoS.
See this in Nova
Nova surfaces this metric per SKU so you can act before your next monthly close catches it.
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