Are Amazon video ads worth it?
SB Video ads often deliver a lower cost per click and a higher click-through rate than static SB ads because the video block dominates the search page. The ROI depends on creative quality more than any other factor: a 15 to 30 second product-in-use clip usually beats a talking-head ad by a wide margin.
Why video wins the block
The SB Video slot on mobile takes over most of the fold on a search results page. That gives it CTR far above a static SP, at CPCs that are often 20% to 40% lower for the same keyword.
What good creative looks like
Show the product in use in the first 3 seconds. Text overlays that survive muted playback. One clear promise per ad. Under 30 seconds. Loop-friendly ending so autoplay repetition feels intentional.
Frequently asked questions
Do I need multiple video variants?
Yes. Run at least 2 variants per campaign and rotate the winner monthly to fight ad fatigue.
Is Sponsored Display Video different?
Yes. SD Video runs off-search and on detail pages, priced and targeted differently. Test it after SB Video is stable.
What is a reasonable ACoS for SB Video?
Aim for parity with SP on the same keyword after 30 days. Sooner than that, judge on CTR and CVR, not ACoS.
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Nova surfaces this metric per SKU in near real time so you can act before your next monthly close catches it.
Try Nova free for 14 daysRelated questions
Sponsored Brands vs Sponsored Products: which should I run first?
Sponsored Products first, every time. SP drives direct sales on ready-to-buy queries and gives the fastest read on unit economics. Sponsored Brands adds top-of-funnel brand exposure and store traffic but usually shows a longer payback and needs SP data first to know which keywords deserve the SB budget.
Should smaller Amazon sellers run DSP?
For most sellers under about $2M/year on Amazon, DSP is not the right first move. Minimum spends, agency retainers, and long attribution windows make it expensive to learn on. Sponsored Products, Sponsored Brands, and Sponsored Display cover 90% of the paid opportunity for smaller catalogs.
Do I need branded defense PPC campaigns on Amazon?
Yes, if competitors bid on your brand terms or you are brand-registered with real branded search volume. A dedicated Sponsored Products exact campaign on your brand keywords is cheap insurance. Add Sponsored Brands headline on your top brand queries to own the fold.
How do I find wasted Amazon PPC spend?
Pull 60 days of search-term reports. Flag any search term with 15+ clicks and 0 orders as negative candidates. Flag campaigns whose 30-day ACoS is 2x your target with no volume gain as pause candidates. Between the two, most accounts recover 5% to 15% of budget in a week.