Perpetua

Perpetua has positioned itself as the advertising automation platform of choice for brands and agencies that want to move beyond manual bid management. The platform uses machine learning to optimize bids, budgets, and targeting across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, with the goal of maximizing performance against advertiser-defined KPI targets.

The goal-based approach is Perpetua's core differentiator. Rather than requiring sellers to manage individual keyword bids, the platform lets advertisers set goals (target ACoS, target ROAS, or growth objectives) and the ML engine works backward to determine optimal bid levels. This abstraction layer makes sophisticated advertising accessible to teams without dedicated PPC specialists.

Perpetua also supports Amazon DSP management and extends beyond Amazon to Walmart, Instacart, and other retail media networks. For agencies managing multiple client accounts, the platform provides portfolio-level reporting and optimization. The multi-channel capability is increasingly valuable as brands diversify their marketplace presence beyond Amazon alone.