What's actually new in the July 24 update?

Three things: customizable columns on the product, shipment and inventory pages; saved views so different roles can keep their own defaults on the same account; and one-click Take Action shortcuts for the most common operational flows (fix stranded inventory, kick off a replenishment, edit a listing attribute).

Does this replace an analytics tool?

No. The new views make day-to-day operations faster. They still do not join sessions, conversion, contribution margin, ad spend and refunds into a single per-ASIN view, which is the core need for margin decisions and cohort analysis. Serious sellers run operations in Seller Central and analytics in a purpose-built layer.

How should a seller adopt this?

Set one saved view per role: an operations view (stranded, replenishment, shipment status), a category-manager view (listing quality, buy-box, offer status) and a leadership view (top-line inventory position). Keep contribution margin, cohort analysis and PPC efficiency in a separate analytics layer.

Operations

Amazon adds customizable Take Action views to Seller Central product and inventory pages

Amazon rolled out a new set of Seller Central tools on July 24, 2026 for managing products, shipments and inventory. Sellers can now customize which data points show on each page, save personalized views by role, and jump to the most common operational flows in one step. The update sits inside the broader 2026 Seller Central overhaul, but stays operational, not analytical.

MatthieuCTO at Nova Analytics

Jul 24, 2026 · 3 min read · 488 words

Updated July 24, 2026

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The 3-line summary

Amazon rolled out a new set of tools inside Seller Central this week for managing products, shipments and inventory. Sellers can now customize which data points show on each page, save personalized views, and jump to the most common actions in one step (Amazon Seller Forums, July 24, 2026).

The update slots into the broader Seller Central overhaul that started earlier this year, restructuring the console into workspaces with a persistent Action Center (EcomRanker, July 2026).

What's actually new

Customizable columns on the product, shipment and inventory pages. Sellers pick which data points to keep on screen and save the layout per view.
Saved views so a category manager and a supply-chain lead see different defaults on the same account.
One-click actions for the most common flows: fix a stranded inventory item, kick off a replenishment, edit a listing attribute.

The catch, and the workaround

Every new Seller Central layout in the last two years has stayed operational, not analytical. It surfaces the alerts and actions of the day well. It still does not join the picture across sessions, conversion, contribution margin, ad spend and refunds on a single line per ASIN.

The right split for a serious seller in 2026: run day-to-day operations from the new Seller Central views, and run margin, cohort and ad-spend analysis from a purpose-built analytics layer that owns the joined data.

How Nova helps

Live P&L - the ASIN-level view Seller Central does not build: revenue, refunds, fees, PPC, COGS and contribution margin on one line.
Day-to-Day Analytics - daily sessions, unit-session ratio, buy-box and conversion across the full catalog, in one exportable view.

Frequently Asked Questions

Common questions about this topic

Three things: customizable columns on the product, shipment and inventory pages; saved views so different roles can keep their own defaults on the same account; and one-click Take Action shortcuts for the most common operational flows (fix stranded inventory, kick off a replenishment, edit a listing attribute).
No. The new views make day-to-day operations faster. They still do not join sessions, conversion, contribution margin, ad spend and refunds into a single per-ASIN view, which is the core need for margin decisions and cohort analysis. Serious sellers run operations in Seller Central and analytics in a purpose-built layer.
Set one saved view per role: an operations view (stranded, replenishment, shipment status), a category-manager view (listing quality, buy-box, offer status) and a leadership view (top-line inventory position). Keep contribution margin, cohort analysis and PPC efficiency in a separate analytics layer.

Verified Sources

All information verified from official Amazon sources and trusted industry analysts as of publication date.

About the Author

Matthieu

CTO at Nova Analytics

Matthieu oversees product development at Nova Analytics, creating innovative tools that help Amazon sellers make smarter, data-driven decisions to grow their business.

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