Amazon Sponsored Products enter creator content on August 10

Sponsored Products campaigns can start serving inside content published by creators enrolled in the Amazon Influencer Program, in addition to the publisher sites and apps already covered by off-Amazon advertising. Amazon updated its off-Amazon support documentation on August 4, 2026 and notified advertisers that the creator layer starts on August 10.

No. Existing campaigns are enrolled by default at their current bids and budgets, and the advertiser notice states that no action is required. That is exactly why it needs attention: the default is on.

There is no documented account-level switch that removes creator inventory outright. At campaign level, the setting for ads served off Amazon offers Increase reach (the default) or Limit off-Amazon spend, which restricts offsite delivery and may reduce impressions. Advertisers can also exclude specific creators. Both can be changed mid-flight, and the off-Amazon serving column has been available in Sponsored Products bulksheets for US advertisers since June 8, 2026.

Your maximum bid still caps every click, on or off Amazon. Bid adjustments for Top of Search and Product Pages do not apply to offsite placements, while dynamic bidding strategies do. Clicks route to the product detail page and bill at standard cost per click against the campaign budget.

Offsite placements are open to advertisers in Brazil, Canada, India, Mexico, the United States, the Middle East, North Africa and Turkey, and select European Union countries. The United Kingdom does not appear in the published list.