Policy Changes
Amazon Cracks Down on Supplement Claims
Amazon enforcing FDA labeling compliance on dietary supplements. Listings with inflated ingredient weights face deactivation by March 31, 2026. All weights must match Supplement Facts Panel.
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Jan 20, 2026 · 4 min read · 745 words
Updated January 20, 2026
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- Amazon now requires all ingredient weight claims in listing titles, bullets, and images to exactly match the Supplement Facts Panel on your actual product. Claims using raw material weights instead of active ingredient weights are being flagged and deactivated.
- The compliance deadline is March 31, 2026. However, Amazon is already actively enforcing these requirements and deactivating non-compliant listings without warning.
- Non-compliant listings face immediate deactivation. Some sellers report account-level flags affecting their entire supplement catalog. Appeals require documentation of cGMP compliance and corrected listing content.
- Only the weight shown on your Supplement Facts Panel is allowed. If your SFP says "100mg Elderberry (from 500mg extract)," you can only claim 100mg in your listing, not 500mg.
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