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Prime Video Ad Tier Hits 315M Monthly Viewers

12/22/2025
4 min
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MT

CTO at Nova Analytics

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Matthieu oversees product development at Nova Analytics, creating innovative tools that help Amazon sellers make smarter, data-driven decisions to grow their business.

Quick Summary

  • Prime Video reaches 315 million monthly ad-supported viewers globally (up 58% from 200M in April 2024)
  • Amazon AI video generator now available in UK with 60%+ first-time video advertisers
  • Surpasses Netflix ad tier (190M viewers) as largest streaming ad platform
  • Q3 2025 ad revenue hit $17.7B (+24% YoY) driven by streaming growth

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Frequently Asked Questions

Common questions about this topic

Prime Video now reaches 315 million monthly ad-supported viewers globally as of December 2025. This represents 58% growth from 200 million viewers when ads launched in April 2024, making it the largest streaming ad platform worldwide.
Amazon AI video generator is a free tool that creates 15-30 second video ads from product images and copy. Now available in US and UK, over 60% of users are first-time video advertisers. It reduces video production costs from thousands to essentially zero.
Prime Video ad tier (315M viewers) now surpasses Netflix ad tier (190M viewers) by 66%. Amazon offers direct shopping integration, first-party data targeting, and seamless attribution to Amazon purchases that Netflix cannot match.
Sellers can access Prime Video Streaming TV ads through Amazon DSP with budgets starting around $15,000-25,000/month. Use AI video generator for free creative, target by shopping behavior, and measure full-funnel impact from awareness to purchase.

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