Advertising
Prime Video Ad Tier Hits 315M Monthly Viewers
Amazon Prime Video now reaches 315 million monthly ad-supported viewers globally, surpassing Netflix. AI video generator expands to UK. What this means for your brand advertising strategy.
MT
Dec 22, 2025 · 2 min read · 264 words
Updated December 22, 2025
On this page
See your Amazon business clearly.
Try for freeFrequently Asked Questions
Common questions about this topic
- Prime Video now reaches 315 million monthly ad-supported viewers globally as of December 2025. This represents 58% growth from 200 million viewers when ads launched in April 2024, making it the largest streaming ad platform worldwide.
- Amazon AI video generator is a free tool that creates 15-30 second video ads from product images and copy. Now available in US and UK, over 60% of users are first-time video advertisers. It reduces video production costs from thousands to essentially zero.
- Prime Video ad tier (315M viewers) now surpasses Netflix ad tier (190M viewers) by 66%. Amazon offers direct shopping integration, first-party data targeting, and seamless attribution to Amazon purchases that Netflix cannot match.
- Sellers can access Prime Video Streaming TV ads through Amazon DSP with budgets starting around $15,000-25,000/month. Use AI video generator for free creative, target by shopping behavior, and measure full-funnel impact from awareness to purchase.
Verified Sources
All information verified from official Amazon sources and trusted industry analysts as of publication date.