What is TikTok Shop Compass?

Business Compass is the analytics area of TikTok Shop's Seller Center. In October 2026 it gained nine additions for US local sellers, covering video, LIVE, subscriptions, orders, search, promotions, brand audiences and the Open API.

What is Brand LIVE Impact on TikTok Shop?

A Seller Center module for A1, A2 and allowlisted brand merchants. It reports LIVE reach, new customers and long-term GMV, which credits a stream with sales made up to 14 days after a viewer browses or carts a product in it, including on the brand's own website.

Does LIVE long-term GMV include Amazon sales?

No Amazon sales appear in the guide as reported. The offsite part covers the brand's own website and needs a Pixel.

Operations

TikTok Shop adds 9 analytics tools and a 14-day LIVE metric

Q: Can TikTok Shop Order Analysis replace my settlement statements?

No. TikTok says Order Analysis does not replace settlement statements or financial records, and its data is for reference.

TikTok Shop gave US sellers nine new analytics tools and launched Brand LIVE Impact, which counts website sales up to 14 days after a stream. What changed and what to check.

MaxCOO at Nova Analytics

Nov 3, 2026 · 2 min read · 470 words

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TikTok Shop published two seller guides on November 2, 2026. One lists nine new analytics tools in its Business Compass dashboard for US local sellers. The other introduces Brand LIVE Impact, which credits a livestream with sales made up to 14 days after a viewer browses or carts a product in the stream, including on a brand's own website.

What are the nine new Compass tools?

Business Compass changes in October 2026, per TikTok Shop's roundup as reported by PPC Land
Area	What changed
Video	Ad information in the video list
LIVE	Key metrics grouped by session start time
LIVE	Audience insights in LIVE Diagnosis
Subscriptions	Cohort retention, cancellation reasons and subscription period
Orders	Order Analysis, down to order, SKU, content type and creator
Search	Rankings for shops, products and trending search terms
Promotions	Data for fixed-price Mix and match promotions
Brands	Audience data export, for select eligible brands
API	Batch queries for video details

Our pick: Order Analysis is the one to try first, because it shows whether a sale came through your own content or a creator. TikTok is clear that it does not replace settlement statements or financial records, so do not read it as profit.

How does the 14-day LIVE metric work?

Long-term GMV adds four parts: sales in the live room, purchases in the same shop within 24 hours, purchases through other TikTok formats within 14 days, and purchases on the brand's website within 14 days. The module is limited to A1, A2 and allowlisted brand merchants, and covers streams from the brand's own accounts.

Two limits matter. The figure keeps moving for 14 days, so a stream ending on Black Friday only settles on December 11. And TikTok warns that orders can be counted twice when several shops share one Pixel.

What does this mean for Amazon sellers?

Our read: TikTok is arguing for more credit, and a bigger LIVE number will land in front of executives. The website part needs a Pixel and covers the brand's own site. Amazon sales do not appear in the guide, so a stream that drives Amazon orders still looks smaller here than it is.

Wait for the 14 days to pass before you compare holiday streams
Check whether your shops share a Pixel before trusting the website figure
If you sell on both, compare your TikTok and Amazon plans on profit per product, not on each platform's own sales figure
Note the dates around your streams, so you can look for an Amazon lift that TikTok does not count, using your live Amazon orders

Verified Sources

All information verified from official Amazon sources and trusted industry analysts as of publication date.

About the Author

Max

COO at Nova Analytics

Max leads operations at Nova Analytics, helping Amazon sellers optimize their business performance through data-driven insights and strategic automation.

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What are the nine new Compass tools?

Business Compass changes in October 2026, per TikTok Shop's roundup as reported by PPC Land
Area	What changed
Video	Ad information in the video list
LIVE	Key metrics grouped by session start time
LIVE	Audience insights in LIVE Diagnosis
Subscriptions	Cohort retention, cancellation reasons and subscription period
Orders	Order Analysis, down to order, SKU, content type and creator
Search	Rankings for shops, products and trending search terms
Promotions	Data for fixed-price Mix and match promotions
Brands	Audience data export, for select eligible brands
API	Batch queries for video details

How does the 14-day LIVE metric work?

What does this mean for Amazon sellers?

Wait for the 14 days to pass before you compare holiday streams
Check whether your shops share a Pixel before trusting the website figure
If you sell on both, compare your TikTok and Amazon plans on profit per product, not on each platform's own sales figure
Note the dates around your streams, so you can look for an Amazon lift that TikTok does not count, using your live Amazon orders

TikTok Shop adds 9 analytics tools and a 14-day LIVE metric

What are the nine new Compass tools?

How does the 14-day LIVE metric work?

What does this mean for Amazon sellers?

Verified Sources

Max

See your Amazon business clearly.

What are the nine new Compass tools?

How does the 14-day LIVE metric work?

What does this mean for Amazon sellers?

Frequently Asked Questions

What is TikTok Shop Compass?

What is Brand LIVE Impact on TikTok Shop?

Does LIVE long-term GMV include Amazon sales?

Can TikTok Shop Order Analysis replace my settlement statements?

Frequently Asked Questions

What is TikTok Shop Compass?

What is Brand LIVE Impact on TikTok Shop?

Does LIVE long-term GMV include Amazon sales?

Can TikTok Shop Order Analysis replace my settlement statements?

What are the nine new Compass tools?

How does the 14-day LIVE metric work?

What does this mean for Amazon sellers?

Verified Sources

Max

Related guides

See your Amazon business clearly.

What are the nine new Compass tools?

How does the 14-day LIVE metric work?

What does this mean for Amazon sellers?

Frequently Asked Questions

What is TikTok Shop Compass?

What is Brand LIVE Impact on TikTok Shop?

Does LIVE long-term GMV include Amazon sales?

Can TikTok Shop Order Analysis replace my settlement statements?

Frequently Asked Questions

What is TikTok Shop Compass?

What is Brand LIVE Impact on TikTok Shop?

Does LIVE long-term GMV include Amazon sales?

Can TikTok Shop Order Analysis replace my settlement statements?