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CX & Market
Market Intelligence
Brand Awareness Index
Essential Amazon seller metric for cx & market
What is Brand Awareness Index?
Measure of brand recognition in the market.
Data Source
Brand surveys / Search volume
Update Frequency
Quarterly
Measurement Units
Index
Available at: Brand
Where to Find Brand Awareness Index
Brand Awareness Index is measured in Index and reported through Brand surveys / Search volume. Data is typically updated quarterly.
Note:
Brand search volume vs. category volume.
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New reviews per day/week/month.
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Customer Complaint Rate
Customer complaints / Total orders * 100.
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Competitor Ad Spend Estimate
Estimated advertising spend by competitors.
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Search Volume Trends
Trend in search volume for category keywords.
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Brand Reputation Score
Composite brand health score based on reviews, returns, complaints, and violations.
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