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CX & Market
Market Intelligence
Brand Awareness Index
Essential Amazon seller metric for cx & market
What is Brand Awareness Index?
Measure of brand recognition in the market.
Data Source
Brand surveys / Search volume
Update Frequency
Quarterly
Measurement Units
Index
Available at: Brand
Where to Find Brand Awareness Index
Brand Awareness Index is measured in Index and reported through Brand surveys / Search volume. Data is typically updated quarterly.
Note:
Brand search volume vs. category volume.
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Compare Brand Awareness Index with
Related KPIs
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Average Star Rating
Average customer rating for the product.
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Total Review Count
Total number of customer reviews.
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Review Velocity
New reviews per day/week/month.
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Review Rating Distribution
Percentage breakdown of 1-5 star reviews.
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Negative Review Rate
1-2 star reviews / Total reviews * 100.
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Review Sentiment Score
Sentiment analysis score of review text.
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