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56 KPIs
CX & Market KPIs
Analyze customer reviews, feedback, competitor positioning, and market trends to improve customer experience and market share.
56
Total KPIs Available
7
Subcategories
✓
Expert Definitions
Customer Experience
15 KPIs
Average Star Rating
Stars (1-5)
DailyAverage customer rating for the product.
Total Review Count
Reviews
DailyTotal number of customer reviews.
Review Velocity
Reviews/Period
DailyNew reviews per day/week/month.
Review Rating Distribution
Percent
WeeklyPercentage breakdown of 1-5 star reviews.
Negative Review Rate
Percent
Daily1-2 star reviews / Total reviews * 100.
Review Sentiment Score
Score
WeeklySentiment analysis score of review text.
Customer Questions Count
Questions
WeeklyNumber of customer questions on product page.
Question Answer Rate
Percent
WeeklyAnswered questions / Total questions * 100.
A+ Content Views
Views
WeeklyViews of Enhanced Brand Content / A+ Content.
A+ Content Conversion Lift
Percent
MonthlyConversion rate improvement from A+ Content.
Customer Service Response Time
Hours
DailyAverage time to respond to customer inquiries.
Customer Satisfaction Score
Score
MonthlyOverall customer satisfaction rating.
Net Promoter Score (NPS)
Score (-100 to 100)
QuarterlyCustomer likelihood to recommend product/brand.
Customer Complaint Rate
Percent
WeeklyCustomer complaints / Total orders * 100.
Product Page Bounce Rate
Percent
WeeklySingle-page sessions / Total sessions * 100.
Review Programs
4 KPIs
Amazon Vine program metrics including review counts, average ratings, enrollment costs, and review velocity to accelerate social proof for new product launches.
Vine Reviews Count
Reviews
WeeklyTotal number of reviews received from Amazon Vine program members.
Vine Review Rating Average
Stars (1-5)
WeeklyAverage star rating from Amazon Vine program reviews.
Vine Enrollment Cost
Currency
Per EnrollmentCost per ASIN enrolled in Amazon Vine program.
Vine Review Velocity
Reviews/Week
WeeklyAmazon Vine reviews received per week after enrollment.
Market Intelligence
12 KPIs
Competitor Price Monitoring
Currency
DailyTracking of competitor pricing changes.
Competitor Review Analysis
Various
WeeklyAnalysis of competitor review ratings and counts.
Market Share Trend
Percent
MonthlyYour brand's market share trend over time.
Category Growth Rate
Percent
MonthlyOverall category sales growth rate.
New Competitor Entry Rate
Competitors/Month
MonthlyNew competitors entering your market.
Competitor Ad Spend Estimate
Currency
MonthlyEstimated advertising spend by competitors.
Search Volume Trends
Index
WeeklyTrend in search volume for category keywords.
Seasonal Demand Patterns
Index
MonthlyHistorical seasonal demand patterns for category.
Price Elasticity of Market
Coefficient
QuarterlyMarket-level price sensitivity analysis.
Brand Awareness Index
Index
QuarterlyMeasure of brand recognition in the market.
Market Concentration Ratio
Percent
QuarterlyMarket share of top competitors.
Innovation Rate
Products/Month
MonthlyRate of new product introductions in category.
Brand Performance
8 KPIs
Brand Search Volume
Volume Index
WeeklySearch volume for brand-related keywords.
Brand Conversion Rate
Percent
WeeklyConversion rate for brand search terms.
Brand Share of Voice
Percent
WeeklyBrand's share of category search results.
Brand Loyalty Index
Percent
MonthlyRepeat purchase rate for brand customers.
Brand Premium Index
Index
MonthlyBrand's price premium vs. category average.
Cross-Category Performance
Various
MonthlyBrand performance across multiple categories.
Brand Mention Sentiment
Score
WeeklySentiment of brand mentions in reviews and social.
Brand Store Traffic
Visits
DailyVisits to Amazon Brand Store.
Brand Protection
8 KPIs
Brand Registry tools and metrics for combating counterfeits, unauthorized sellers, and IP violations including Project Zero removals, Transparency enrollment, and brand gating status.
Counterfeit Claims Filed
Claims
MonthlyNumber of counterfeit infringement claims filed via Amazon Brand Registry Report a Violation tool.
Project Zero Removals
Removals
MonthlySelf-service counterfeit removals executed via Amazon Project Zero automated protections.
Transparency Program Enrollment %
Percent
MonthlyPercentage of ASINs enrolled in Amazon Transparency anti-counterfeiting program.
Brand Gating Status
ASINs
WeeklyNumber of ASINs with restricted selling requiring approval to sell.
IP Violation Reports
Reports
MonthlyIntellectual property violation reports filed (trademark, copyright, patent infringement).
Unauthorized Seller Reports
Reports
WeeklyReports filed against unauthorized third-party sellers on brand listings.
Buy Box Suppression Rate
Percent
DailyPercentage of time Buy Box is suppressed due to policy violations or quality issues.
Brand Reputation Score
Score (0-100)
WeeklyComposite brand health score based on reviews, returns, complaints, and violations.
Compliance & Policies
2 KPIs
Product compliance metrics for restricted categories, content policy adherence, and regulatory documentation to avoid listing suppression and account suspensions.
Competitive Analysis
7 KPIs
Competitive Position Index
Index
MonthlyYour position vs. key competitors across metrics.
Feature Comparison Score
Score
MonthlyProduct feature completeness vs. competitors.
Competitive Review Gap
Reviews
WeeklyReview count difference vs. top competitors.
Competitive Rating Gap
Stars
WeeklyStar rating difference vs. competitors.
Competitive Keyword Overlap
Percent
MonthlyShared keywords with competitors.
Win Rate vs. Competitors
Percent
MonthlyPercentage of head-to-head comparisons won.
Competitive Threat Level
Score
MonthlyAssessment of competitive threat intensity.
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