Brand Reputation Score
Essential Amazon seller metric for cx & market
Composite brand health score based on reviews, returns, complaints, and violations.
Data Source
Internal calculation + Amazon metrics
Update Frequency
Weekly
Measurement Units
Score (0-100)
Available at: Brand
Brand Reputation Score is measured in Score (0-100) and reported through Internal calculation + Amazon metrics. Data is typically updated weekly.
Note:
Combines average rating, return rate, A-to-Z claims, IP violations, counterfeit reports. Monitor brand health holistically.
- Expert consultation
- Custom data solutions
- Tailored analytics setup
- Data availability check
Related KPIs
New reviews per day/week/month.
Customer complaints / Total orders * 100.
Estimated advertising spend by competitors.
Trend in search volume for category keywords.
Measure of brand recognition in the market.
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