Brand Reputation Score
Essential Amazon seller metric for cx & market
Composite brand health score based on reviews, returns, complaints, and violations.
Data Source
Internal calculation + Amazon metrics
Update Frequency
Weekly
Measurement Units
Score (0-100)
Available at: Brand
Brand Reputation Score is measured in Score (0-100) and reported through Internal calculation + Amazon metrics. Data is typically updated weekly.
Note:
Combines average rating, return rate, A-to-Z claims, IP violations, counterfeit reports. Monitor brand health holistically.
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Compare Brand Reputation Score with
Related KPIs
Average customer rating for the product.
Total number of customer reviews.
New reviews per day/week/month.
Percentage breakdown of 1-5 star reviews.
1-2 star reviews / Total reviews * 100.
Sentiment analysis score of review text.
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