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Operations
Account Health & Compliance

Voice of Customer (VOC) Defect Rate

Essential Amazon seller metric for operations

What is Voice of Customer (VOC) Defect Rate?

Combined negative customer experience signals (returns, negative reviews, A-to-Z claims).

Data Source

Voice of Customer Dashboard

Update Frequency

Weekly

Measurement Units

Percent

Available at: ASIN

Where to Find Voice of Customer (VOC) Defect Rate

Voice of Customer (VOC) Defect Rate is measured in Percent and reported through Voice of Customer Dashboard. Data is typically updated weekly.

Note:

Amazon's composite metric tracking customer dissatisfaction. High VOC can trigger listing suppression or account review.

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