Helium 10 researches products. Nova is the profit layer underneath, from $29 a month.
The most accurate dataset on the market
Profit analytics to the cent, at SKU level, across all your marketplaces.
Refreshed in near real time
That is the edge. Nova answers on today's numbers, not last week's export.
Lowest token consumption per request
Pre-computed metrics and structured tables keep every call frugal, so your Claude bill stays low.
Available across all AI assistants
Claude, ChatGPT, Gemini and any MCP-ready assistant. No limit to what you can ask.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Every row is checked against Helium 10's own public pages. Parity where it exists, and the rows where Helium 10 is the better choice are marked as such.
| Capability | Helium 10 | |
|---|---|---|
| MCP for AI assistantsNova | Nova MCP exposes the full model: P&L to the cent, PPC campaigns and keywords, SQP, listing health, BSR and inventory, pre-computed so Claude, ChatGPT or Gemini answer in one low-token call | Helium 10 MCP, scoped to their research and listing data |
| Data refreshNova | Hourly refresh across P&L, PPC and inventory | Refresh cadence not documented publicly |
| Interface and daily UXNova | One cockpit: portfolio KPIs, SKU table, filters and the P&L in a single view | Thirty-plus tools across separate interfaces and a Chrome extension |
| Support and feature requestsNova | Direct access to the team, a public roadmap sellers vote on, features shipped weekly | Support centre and learning hub, no public roadmap documented |
| Profit depthNova | Unit-level P&L, 40+ fee types, refunds, removals and liquidations | Profits dashboard with sales, fees and margin |
| PPC inside the P&LNova | Product-level ad spend and TACoS in the same view | Adtomic ad management, sold on higher tiers |
| Custom breakdownsNova | Group the P&L by brand, category, lifecycle or your own tags | Fixed dashboards |
| Multi-account consolidationNova | Portfolio workspaces, up to 330+ Seller Central accounts | Multi-user login offered as a paid add-on |
| Warehouse and BI exportsNova | Scheduled exports to Sheets, Excel, BigQuery and Snowflake | Not documented publicly |
| Published entry priceNova | From $29/mo, 14-day trial, no card | Platinum $99/mo billed yearly, $129/mo billed monthly |
| Listing health monitoringTie | Listing Health Scanner across the catalog | Listing Analyzer and Alerts |
| Product and keyword researchHelium 10 | Not a research tool | Black Box, Xray, Cerebro, Magnet |
| Sales channels coveredHelium 10 | Amazon only, 21 marketplaces | Amazon, Walmart and TikTok Shop |
Connect your Amazon accounts, import your COGS and compare both tools on your own numbers. No credit card, cancel any time.
One data model behind the P&L, advertising, inventory and listing health, across all 21 Amazon marketplaces.
Run both tools in parallel during the trial. Nothing to uninstall, nothing to break.
OAuth into Seller Central and Amazon Ads. About 5 minutes per account, read-only access, nothing changes on Amazon's side.
Upload your cost of goods as a CSV, once. Nova applies it across 24 months of backfilled history, period by period.
Keep Helium 10 running while Nova backfills 24 months of history. Compare the numbers against a real settlement statement before you decide anything.
They talk about Nova
Not every seller needs to switch. These are the operating profiles where Nova pays for itself fast.
Multi-brand sellers
Multi-account operators
Operations-heavy sellers
Helium 10 is the best-known Amazon seller suite, built around product and keyword research. Black Box, Xray, Cerebro and Magnet are genuinely category-leading, and the Chrome extension is the default research tool for a large share of the market. Helium 10 also covers Walmart and TikTok Shop, and ships its own MCP server for AI tools.
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
Unlimited accounts. Dedicated support.
The honest answers to the questions sellers ask before switching.
Explore in-depth guides to get the most from this feature
Twelve Amazon P&L trackers compared side by side, with strengths, gaps and best-fit profiles.
Step-by-step migration playbook covering OAuth, COGS imports, parallel runs and historical backfill.
Why multi-account, multi-marketplace consolidation matters once you outgrow a basic monthly P&L.
Explore other tools that complement your Amazon selling strategy
Track profit trends over time across your entire portfolio
Analyze PPC spend, ACoS, and advertising ROI at the product level
For sellers past the research phase: reconciled profit per unit, fee detail and multi-account reporting
Why operators switch from Sellerboard to Nova: hourly data, Custom Breakdowns, A/B Event Tracker, multi-account workspaces
Start a 14-day free trial, no credit card. Keep your current tool running and switch only if the numbers earn it.
