Is Amazon A+ Content worth it?
A+ Content is worth it on every SKU doing more than 10 orders a day. Sellers who add A+ Content typically see 3 to 10 percentage points of conversion lift, more on considered purchases. It requires Brand Registry, takes 2 to 3 hours per SKU to build, and shows in the product description area of the detail page.
Jul 26, 2026 · 3 min read
What A+ Content is
Enhanced product description modules with rich images and formatted copy, only available to Brand Registry sellers. Basic A+ is free; A+ Premium (video modules, more layout options) requires a higher-tier brand status.
Before rolling content out to the catalogue, run it as a tracked experiment on a handful of ASINs.
Expected conversion lift
3 to 10 percentage points on most SKUs, higher on considered purchases (electronics, kitchen, tools) and lower on commodities. On a SKU converting at 8%, that is a 40%+ relative lift.
How to prioritise
Start with your top 10 revenue SKUs. Reuse modules where possible: a brand-story module and comparison-chart module can carry across many SKUs. Skip A+ on SKUs planned for sunset within 6 months.
Frequently asked questions
Do I need Brand Registry for A+?
Yes. Amazon Brand Registry is required for basic and Premium A+ Content.
How long does A+ take to publish?
Amazon typically approves A+ modules within 24 to 72 hours.
Does A+ affect SEO?
A+ content is indexed by Google (external SEO) but not by Amazon internal search. On-Amazon rank is unaffected.
Does Nova track A+ presence?
No. Nova focuses on P&L. Use Amazon's Listing Quality Dashboard to audit A+ coverage.
See this in Nova
Nova surfaces this metric per SKU so you can act before your next monthly close catches it.
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