Is Amazon A+ Content worth it?
A+ Content is worth it on every SKU doing more than 10 orders a day. Sellers who add A+ Content typically see 3 to 10 percentage points of conversion lift, more on considered purchases. It requires Brand Registry, takes 2 to 3 hours per SKU to build, and shows in the product description area of the detail page.
What A+ Content is
Enhanced product description modules with rich images and formatted copy, only available to Brand Registry sellers. Basic A+ is free; A+ Premium (video modules, more layout options) requires a higher-tier brand status.
Expected conversion lift
3 to 10 percentage points on most SKUs, higher on considered purchases (electronics, kitchen, tools) and lower on commodities. On a SKU converting at 8%, that is a 40%+ relative lift.
How to prioritise
Start with your top 10 revenue SKUs. Reuse modules where possible: a brand-story module and comparison-chart module can carry across many SKUs. Skip A+ on SKUs planned for sunset within 6 months.
Frequently asked questions
Do I need Brand Registry for A+?
Yes. Amazon Brand Registry is required for basic and Premium A+ Content.
How long does A+ take to publish?
Amazon typically approves A+ modules within 24 to 72 hours.
Does A+ affect SEO?
A+ content is indexed by Google (external SEO) but not by Amazon internal search. On-Amazon rank is unaffected.
Does Nova track A+ presence?
No. Nova focuses on P&L. Use Amazon's Listing Quality Dashboard to audit A+ coverage.
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Which Amazon image requirements actually move conversion?
Amazon requires 1000+ pixel main images on pure white backgrounds, but the versions that convert best are 2000+ pixels (for zoom), show the product filling 85% of the frame, and include 6 to 7 supporting images: three lifestyle, two feature callouts, one infographic, and one size or scale reference.
What is a good conversion rate on Amazon?
A good Amazon conversion rate sits between 10% and 15% for a well-optimised listing with 100+ reviews. Categories vary: supplements and pet supplies convert at 15%+, apparel at 5% to 10%, electronics at 8% to 12%. Under 5% almost always signals a listing problem (price, images, or reviews), not a traffic problem.
How do I run an Amazon listing audit?
A full listing audit takes 20 minutes per SKU. Check title length and keyword front-loading, main image quality and gallery count, price versus SERP median, review count and star rating, A+ content presence, and Buy Box share. Score each on a 0 to 3 scale; anything under 2 is a fix priority.
What is the ideal Amazon title length?
Amazon caps titles at 200 characters in most categories, but Amazon truncates titles in search results at around 80 characters on desktop and 60 on mobile. Aim for 150 to 200 characters with the most important keywords in the first 60. Titles above 200 characters get suppressed in some categories.
Why is my Buy Box percentage dropping?
Buy Box share drops for four reasons: a competitor undercut your price by more than 2%, your FBA in-stock rate slipped, seller performance metrics (late shipment, cancellation, defect) crossed a threshold, or Amazon added its own retail offer. Fixing the first three usually restores share within 24 to 72 hours.