How do I run an Amazon listing audit?
A full listing audit takes 20 minutes per SKU. Check title length and keyword front-loading, main image quality and gallery count, price versus SERP median, review count and star rating, A+ content presence, and Buy Box share. Score each on a 0 to 3 scale; anything under 2 is a fix priority.
The 6-point checklist
Title: keyword in first 60 chars, under category cap. Main image: 2000+ px, product fills 85% of frame. Gallery: 6 to 7 images including lifestyle. Price: within 5% of SERP median. Reviews: 100+ at 4.3+ stars. A+ Content: present.
Scoring template
0 = missing / severe issue. 1 = present but weak. 2 = solid. 3 = best in category. Sum across all 6 checks. Below 12/18, expect underperformance versus category benchmark.
Fix order
Main image first (biggest lift). Price second. Reviews (via legitimate follow-up email flows) third. A+ content fourth. Title fifth. Gallery sixth.
Frequently asked questions
How often should I audit?
Every 90 days for top 20 SKUs, once per year for the long tail.
Does Amazon provide an audit tool?
Yes. The Listing Quality Dashboard in Seller Central flags technical gaps.
Should I audit competitors too?
Yes. Understanding what the top 3 SERP competitors do well informs what your listing must match or exceed.
Does Nova provide listing audits?
Nova's Listing Health feature scores each SKU across diagnostic checks and flags fixable issues (see /features/listing-health).
See this in Nova
Nova surfaces this metric per SKU in near real time so you can act before your next monthly close catches it.
Try Nova free for 14 daysRelated questions
How do I fix a suppressed Amazon listing?
Suppressed listings do not appear in search. Fix them in Seller Central under Inventory > Manage Inventory > Suppressed. Amazon lists the reason next to each ASIN, usually a missing title character, missing main image, prohibited claim, or category compliance failure. Most fixes push live within 15 minutes.
What is the ideal Amazon title length?
Amazon caps titles at 200 characters in most categories, but Amazon truncates titles in search results at around 80 characters on desktop and 60 on mobile. Aim for 150 to 200 characters with the most important keywords in the first 60. Titles above 200 characters get suppressed in some categories.
Which Amazon image requirements actually move conversion?
Amazon requires 1000+ pixel main images on pure white backgrounds, but the versions that convert best are 2000+ pixels (for zoom), show the product filling 85% of the frame, and include 6 to 7 supporting images: three lifestyle, two feature callouts, one infographic, and one size or scale reference.
Is Amazon A+ Content worth it?
A+ Content is worth it on every SKU doing more than 10 orders a day. Sellers who add A+ Content typically see 3 to 10 percentage points of conversion lift, more on considered purchases. It requires Brand Registry, takes 2 to 3 hours per SKU to build, and shows in the product description area of the detail page.
How do I check if my Amazon listing is indexed for a keyword?
To check indexing, search Amazon for the keyword + your ASIN. If your listing appears in the results, you are indexed for that term. If not, Amazon has not indexed the keyword against your ASIN. Do this monthly on your top 30 keywords; missing indexing on a target keyword blocks all organic and paid impressions for it.