How do I run an Amazon listing audit?
A full listing audit takes 20 minutes per SKU. Check title length and keyword front-loading, main image quality and gallery count, price versus SERP median, review count and star rating, A+ content presence, and Buy Box share. Score each on a 0 to 3 scale; anything under 2 is a fix priority.
Jul 26, 2026 · 3 min read
The 6-point checklist
Title: keyword in first 60 chars, under category cap. Main image: 2000+ px, product fills 85% of frame. Gallery: 6 to 7 images including lifestyle. Price: within 5% of SERP median. Reviews: 100+ at 4.3+ stars. A+ Content: present.
An audit is only useful if it repeats. Nova re-runs listing checks across every ASIN continuously rather than on demand.
Scoring template
0 = missing / severe issue. 1 = present but weak. 2 = solid. 3 = best in category. Sum across all 6 checks. Below 12/18, expect underperformance versus category benchmark.
Fix order
Main image first (biggest lift). Price second. Reviews (via legitimate follow-up email flows) third. A+ content fourth. Title fifth. Gallery sixth.
Frequently asked questions
How often should I audit?
Every 90 days for top 20 SKUs, once per year for the long tail.
Does Amazon provide an audit tool?
Yes. The Listing Quality Dashboard in Seller Central flags technical gaps.
Should I audit competitors too?
Yes. Understanding what the top 3 SERP competitors do well informs what your listing must match or exceed.
Does Nova provide listing audits?
Nova's Listing Health Scanner feature scores each SKU across diagnostic checks and flags fixable issues (see /features/listing-health).
See this in Nova
Nova surfaces this metric per SKU so you can act before your next monthly close catches it.
Try Nova free for 14 daysRelated questions
What is the ideal Amazon title length?
Amazon caps titles at 200 characters in most categories, but Amazon truncates titles in search results at around 80 characters on desktop and 60 on mobile. Aim for 150 to 200 characters with the most important keywords in the first 60. Titles above 200 characters get suppressed in some categories.
How do I check if my Amazon listing is indexed for a keyword?
To check indexing, search Amazon for the keyword + your ASIN. If your listing appears in the results, you are indexed for that term. If not, Amazon has not indexed the keyword against your ASIN. Do this monthly on your top 30 keywords; missing indexing on a target keyword blocks all organic and paid impressions for it.