Seller Labs
What They Do
Seller Labs started in Athens, Georgia, in 2013 as one of the first companies to build dedicated Amazon advertising software. Their platform has evolved through multiple iterations, and the current version, Ad Genius, uses machine learning to automate bid adjustments and campaign structure.
For sellers who want more than software, their managed services team handles everything from campaign setup to ongoing optimization. They work particularly well with brands doing $500K to $5M in annual Amazon revenue who need professional PPC management but are not ready for a $10K/month agency retainer.
Key Capabilities
- AI-powered bid optimization
- Automated campaign creation and management
- Budget allocation and pacing
- Managed PPC services
- Performance reporting and analytics
Why We Included Them
Blends software and services well. Their Ad Genius tool is genuinely useful for mid-market sellers who want automation without losing control.
Best For
Need analytics to complement your agency partnership?
Nova provides near real-time P&L tracking, custom KPIs, and multi-brand portfolio management. Many agencies use Nova to power their client analytics and reporting.
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