Helium 10
Pricing starts at From $39/mo
Helium 10 has established itself as one of the most comprehensive toolkits in the Amazon seller ecosystem. The platform bundles over 30 individual tools covering product research, keyword research, listing optimization, operations, and advertising management into tiered subscription plans.
The keyword research suite is particularly strong. Tools like Cerebro and Magnet help sellers discover high-volume, low-competition keywords through reverse ASIN lookup and keyword mining. The listing builder then helps incorporate these keywords into optimized titles, bullet points, and backend search terms. Many sellers consider Helium 10 their primary weapon for organic ranking strategy.
Beyond research, Helium 10 offers inventory management, refund tracking, and a Chrome extension that overlays marketplace data directly on Amazon search results. The platform continues to expand its PPC tools, though advertising management is not its primary strength. For sellers who want a broad toolkit under one subscription, Helium 10 remains a leading choice.
Helium 10 pricing in 2026
Helium 10 keeps a free plan with hard usage caps, then charges for the plans sellers actually run on. Checked on helium10.com on 14 September 2026: Platinum is $99 per month billed yearly, or $129 month to month. Diamond is $279 billed yearly, or $359 month to month. Higher tiers are quoted on request.
The step from Platinum to Diamond is mostly about volume and seats: more keyword lookups, more tracked products, more users on the account. If one person is doing the research, Platinum is usually the plan that gets bought.
Helium 10 prices research. It does not price the running of the business: there is no full profit and loss with your cost of goods, no fee-level reconciliation across marketplaces. Sellers who need that side usually pair it with something else, which is the comparison laid out in our Helium 10 alternative page.
Key capabilities
- •Cerebro reverse ASIN keyword lookup
- •Magnet keyword research and mining
- •Listing builder with keyword optimization
- •Product research with sales estimates
- •Chrome extension for on-page insights
- •Inventory management and refund tracking
Best for
- •Keyword-focused sellers
- •Product launch strategy
- •Listing optimization
- •Sellers wanting a broad toolkit
At a glance
- Founded
- 2015
- HQ
- Irvine, California
- Marketplaces
- Global
- Best for
- Beginners, Growth, Enterprise