Policy Changes
Amazon BSA Update: All AI Tools and Automation Must Comply
Amazon is enforcing a new Agent Policy under its Business Solutions Agreement. Every AI tool, pricing bot, automation script, and agency managing Seller Central must comply by March 4, 2026 or risk account suspension.
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Feb 20, 2026
Updated February 20, 2026
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- It is a new section of Amazon's Business Solutions Agreement that defines how third-party tools and agents can access and operate within Seller Central. Any software, bot, or person acting on behalf of a seller must meet specific authorization and compliance requirements.
- Every third-party tool that accesses Seller Central is affected. This includes repricing software, listing automation tools, inventory management platforms, PPC optimization tools, and agencies that log into your account.
- Amazon can restrict or suspend seller accounts that continue using non-compliant tools after the deadline. Enforcement actions may include revoking API access, limiting account features, or full account suspension.
- Contact each tool provider directly and ask about their BSA Agent Policy compliance status. Check if they are registered in Amazon's authorized developer program. Review the list of authorized apps in your Seller Central settings under "Manage Your Apps."
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