eBay sends its own fashion buyers to Depop from the homepage

Less than a month after closing its $1.4 billion acquisition of Depop, eBay placed a large Depop banner above the fold on its homepage, with a Shop Depop button that leads to Depop.com. Sellers also report a Depop banner at the top of fashion search results on desktop and in the app.

The top-of-search slot is space eBay also sells to sellers through Promoted Stores, a cost-per-click product. Sellers pay to be seen there, and the same placement is now being used to route shoppers to a sister marketplace.

The pattern is. Marketplaces own the surface your listing appears on and can change what sits above it. Amazon has done the same thing with its own brands, ad placements and creator content. Placement is a traffic variable you do not control.

Watch sessions and conversion rate separately per ASIN. A placement change usually shows up as falling sessions with a stable conversion rate. A listing or price problem usually shows up as stable sessions with a falling conversion rate.

No. Nova covers Amazon selling accounts across 23 marketplaces. The diagnostic habit is the transferable part here, not the channel.