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CX & Market
Brand Performance
Brand Conversion Rate
Essential Amazon seller metric for cx & market
What is Brand Conversion Rate?
Conversion rate for brand search terms.
Data Source
Search Query Performance
Update Frequency
Weekly
Measurement Units
Percent
Available at: Brand
Where to Find Brand Conversion Rate
Brand Conversion Rate is measured in Percent and reported through Search Query Performance. Data is typically updated weekly.
Note:
Brand loyalty and purchase intent.
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Compare Brand Conversion Rate with
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Average Star Rating
Average customer rating for the product.
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Total Review Count
Total number of customer reviews.
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Review Velocity
New reviews per day/week/month.
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Review Rating Distribution
Percentage breakdown of 1-5 star reviews.
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Negative Review Rate
1-2 star reviews / Total reviews * 100.
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Review Sentiment Score
Sentiment analysis score of review text.
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