Buy Box Suppression Rate
Essential Amazon seller metric for cx & market
Percentage of time Buy Box is suppressed due to policy violations or quality issues.
Data Source
Business Reports / Account Health
Update Frequency
Daily
Measurement Units
Percent
Available at: ASIN, Account
Buy Box Suppression Rate is measured in Percent and reported through Business Reports / Account Health. Data is typically updated daily.
Note:
Time suppressed / Total time * 100. Suppression causes include authenticity concerns, customer complaints, restricted products.
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Related KPIs
New reviews per day/week/month.
Customer complaints / Total orders * 100.
Estimated advertising spend by competitors.
Trend in search volume for category keywords.
Measure of brand recognition in the market.
Composite brand health score based on reviews, returns, complaints, and violations.
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