Category Growth Rate
Essential Amazon seller metric for cx & market
Overall category sales growth rate.
Data Source
Market research / Amazon data
Update Frequency
Monthly
Measurement Units
Percent
Available at: Category
Category Growth Rate is measured in Percent and reported through Market research / Amazon data. Data is typically updated monthly.
Note:
Market expansion or contraction. When the category grows and your rank does not, rank tracking per ASIN tells you where you lost ground.
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Related KPIs
New reviews per day/week/month.
Customer complaints / Total orders * 100.
Estimated advertising spend by competitors.
Trend in search volume for category keywords.
Measure of brand recognition in the market.
Composite brand health score based on reviews, returns, complaints, and violations.
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