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CX & Market
Customer Experience
Negative Review Rate
Essential Amazon seller metric for cx & market
What is Negative Review Rate?
1-2 star reviews / Total reviews * 100.
Data Source
Reviews API (calculated)
Update Frequency
Daily
Measurement Units
Percent
Available at: ASIN, Parent ASIN
Where to Find Negative Review Rate
Negative Review Rate is measured in Percent and reported through Reviews API (calculated). Data is typically updated daily.
Note:
Quality and satisfaction indicator.
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Related KPIs
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Review Velocity
New reviews per day/week/month.
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Customer Complaint Rate
Customer complaints / Total orders * 100.
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Competitor Ad Spend Estimate
Estimated advertising spend by competitors.
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Search Volume Trends
Trend in search volume for category keywords.
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Brand Awareness Index
Measure of brand recognition in the market.
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Brand Reputation Score
Composite brand health score based on reviews, returns, complaints, and violations.
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