Product Page Bounce Rate
Essential Amazon seller metric for cx & market
Single-page sessions / Total sessions * 100.
Data Source
Brand Analytics / 3rd-party
Update Frequency
Weekly
Measurement Units
Percent
Available at: ASIN
Product Page Bounce Rate is measured in Percent and reported through Brand Analytics / 3rd-party. Data is typically updated weekly.
Note:
Visitors who leave without engaging. Bounce changes after a listing edit are only readable with an experiment marker on the timeline.
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Related KPIs
New reviews per day/week/month.
Customer complaints / Total orders * 100.
Estimated advertising spend by competitors.
Trend in search volume for category keywords.
Measure of brand recognition in the market.
Composite brand health score based on reviews, returns, complaints, and violations.
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