Transparency Program Enrollment %
Essential Amazon seller metric for cx & market
Percentage of ASINs enrolled in Amazon Transparency anti-counterfeiting program.
Data Source
Transparency Dashboard
Update Frequency
Monthly
Measurement Units
Percent
Available at: Brand
Transparency Program Enrollment % is measured in Percent and reported through Transparency Dashboard. Data is typically updated monthly.
Note:
Enrolled ASINs / Total ASINs * 100. Each unit receives unique Transparency code. Prevents counterfeit units from reaching customers.
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Related KPIs
New reviews per day/week/month.
Customer complaints / Total orders * 100.
Estimated advertising spend by competitors.
Trend in search volume for category keywords.
Measure of brand recognition in the market.
Composite brand health score based on reviews, returns, complaints, and violations.
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